FOR IMMEDIATE RELEASE
CONTACT: Audrey Pannell
BASS MINDER® ANNOUNCES NEW PRODUCT AND SPONSORSHIP AGREEMENT WITH BASSMASTER ELITE PRO ANGLER RUSS LANE
BIRMINGHAM, Ala. – Dec. 9, 2011 – Bass Minder®, a manufacturer of products aimed to help anglers maximize their fishing experience, announced today the signing of Bassmaster Elite Pro Series angler Russ Lane. Simultaneously, the company announced the launch of its latest product – the Russ Lane Pro Series Tackle Minder Labels – designed to help fishermen keep their tackle organized and easy to find.
The colorful Tackle Minder Labels can be applied to any plastic tackle box and clearly designate what type of lure or tackle gear each box contains. Molded plastic tackle boxes are now the preference of most anglers; however, several boxes are needed to store all the necessary gear, making it difficult to know what’s in each box. By using the Tackle Minder Labels, the guesswork is taken out of every fishing trip.
“We believe our new Tackle Minder Labels will help fishermen of all levels by keeping their lures and gear organized and safely stored,” said Bass Minder Creator and Founder Dave Stewart. “Russ Lane is an incredibly talented and successful fisherman and one of fishing’s most popular personalities. We are thrilled to have him representing Bass Minder, and he has already made a huge contribution by suggesting our new Tackle Minder Labels.”
With more than eight years of professional experience, Lane is a professional angler with the Bassmaster Elite Series and has won tournaments at all levels, including the prestigious tournament trails of the Bass Anglers Sportsman Society.
“Bass Minder’s products are extremely innovative, and it is an honor to represent them and to sport the Bass Minder logo on my boat, truck and clothing,” said Lane. “I am looking forward to meeting the Bass Minder customers on the circuit this year.”
The Russ Lane Pro Series Tackle Minder Labels, which sell for $6.49, and other Bass Minder® products can be purchased at many retail locations and on the Bass Minder® website at www.bassminder.com. For more information about Bass Minder® or to reach Russ Lane, please contact Audrey Pannell at Audrey@styleadvertisting.com or 205.503.5955.
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ABOUT BASS MINDER®
The Alabama-based Bass Minder® features four products and are all designed to help anglers of all levels improve their expertise. In addition to the Russ Lane Pro Series Tackle Minder Labels, Bass Minder’s products include the Line Reminder Stickers, the Lure Selection Guide and the Line Selection Guide, sponsored by Vicious Fishing. The selection products provide a great basis for any angler to consult before spooling up their reel or tying on their lure. For more information, visit www.bassminder.com.
Bass Minder® products are proudly printed in the U.S.A. and distributed through Stewart Distribution Services, LLC.