COLUMBIA, S.C. - Berkley® introduces a way to increase action to any presentation with the Fusion19™ Slow Turn hook, part of the ICAST New Product Showcase in July. 
This uniquely bent fine wire hook produces a spinning action that leads to more strikes. With an exaggerated bend, the Slow Turn improves the action of lures even at the slowest trolling or retrieval speeds.
The Slow Turn features an innovative bait keeper with high holding power for both artificial and live bait. This is key when trolling at higher speeds and results in less baits slipping off.
The Fusion19 Slow Turn paired with a Gulp! nightcrawler is killer on walleye in any season. The distinctive hook is forged for increased strength and is available in four sizes. With a sleek, smoke satin finish and Slickset coating, the Fusion19 Slow Turn has an MSRP of $5.99 in a unique package.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands' strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products.Additional information can be found at www.purefishing.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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