The outboard-engine manufacturer will sponsor 175 bass and walleye tournaments that comprise the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart RCL Walleye Tour, Wal-Mart RCL Walleye League and Wal-Mart Texas Tournament Trail. Through these tournament trails, Evinrude will continue to reach a large, outdoor-minded audience: the 55 million Americans who fish.
“Our affiliation with FLW Outdoors has been valuable in keeping us in front of our customers year-round,” said Roch Lambert, vice president and general manager, Boats and Outboard Engines Division. “FLW Outdoors events provide anglers of all skill levels an opportunity to compete and use our products. These anglers give us feedback so we can continually improve our engines, helping us offer the best outboards on the market.”
Evinrude’s products can be seen on specially designed Ranger boats used during televised rounds of competition at FLW Outdoors events. Evinrude also participates in the Family Fun Zone at all Wal-Mart FLW Tour events and is publicized through the wide spectrum of media maintained by FLW Outdoors, including the “FLW Outdoors” television program, FLW Outdoors Magazine advertisements, prominence on FLWOutdoors.com, signage at tournaments, and inclusion in tour promotional and public relations materials.
Evinrude-sponsored anglers have long been dominating competitors on various FLW Outdoors tournament trails. In fact, Team Evinrude pro Dan Morehead of Paducah, Ky., earned the FLW Tour’s coveted Land O’Lakes Angler of the Year title this season and will be featured on an upcoming special-edition Kellogg’s box.
In 2003, Evinrude partnered with EverStart Batteries to introduce the largest-ever co-angler contingency award. The award, known as the “Ultimate Fishing Package,” included a 2003 Evinrude 225-horsepower, high-output outboard engine with direct injection rigged on a Ranger 520DVX bass boat. The package was complemented by a Minn Kota trolling motor, and all the systems were powered by EverStart Marine Batteries.
“All anglers out on the water need a powerful and dependable motor to get them to their favorite fishing hole, making FLW Outdoors a perfect marketing tool for Evinrude,” said Irwin Jacobs, chairman of FLW Outdoors. “Evinrude is one of FLW Outdoors’ longest-standing sponsors, and they have remained committed to sport fishing for decades. We are grateful for their continued support, which has helped us take competitive fishing to a new level, and we look forward to continuing our work with them to grow the sport even more.”
Evinrude and Johnson® outboard engines, including Evinrude direct-injection and Evinrude E-TEC™ technologies, are designed, built, distributed and marketed by Bombardier Recreational Products. Bombardier also manufactures and markets Rotax® engines and karts, Ski-Doo® and Lynx® snowmobiles, Bombardier™ ATVs, and Sea-Doo® watercraft and sport boats. Visit Evinrude.com or Johnson.com for more information.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.
For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (270) 252-1000.
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