Lowrance Sponsors Major League Fishing

Lowrance Sponsors Major League Fishing

TULSA, Okla. (February 28, 2012) – Lowrance , a world-leading brand in marine electronics, has been signed as a 2012 sponsor of Major League Fishing, adding to the league’s impressive list of companies supporting the first-year partnership involving 24 of the world’s best anglers and Outdoor Channel, America’s Leader in Outdoor TV.

“Lowrance is a great name in the fishing industry. All of our competition boats were equipped with Lowrance sonar-navigation equipment during the Challenge Cup at Lake Amistad ,” said Major League Fishing Commissioner Don Rucks. “We’re elated that this outstanding company will go forward as a sponsor of Major League Fishing.”

Major League Fishing hosts competitive bass fishing events designed to bring high-level challenges to participants and entertainment to audiences. Major League Fishing’s first event, the Challenge Cup, was held in November and is now available on the league’s ADVANCE CAST Pay-Per-View internet-based online channel, www.majorleaguefishing.com/advancecast / . The event will be shown on Outdoor Channel beginning in late March.

Lowrance Chief Operating Officer of the Americas , Louis Chemi, said the Tulsa , Okla. company is intrigued with Major League Fishing’s creative format and exciting future.

“We’re excited to be a partner in the new Major League Fishing experience,” Chemi said. “With surprise venues and zero practice days, these top bass professionals rely on today’s most innovative electronics for success on the water, and Lowrance is proud to deliver the edge they need.”

Lowrance joins an impressive list of Major League Fishing sponsors that includes: Bass Pro Shops , GEICO , Busch Beer , OPTIMA Batteries , Mercury/Motorguide , Quantum , BassCat and

Advantage Baits.

About Lowrance:

The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com.

About Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit:

www.majorleaguefishing.com .

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America ‘s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com .



Contact for Outdoor Channel

Randy Coleman

Communications Director, Major League Fishing

(304) 546-1358 :: rcoleman31@yahoo.com

Nancy Zakhary

Brainerd Communicators, Inc.

(212) 986-6667 :: nancy@braincomm.com