Lowrance® Wins Game & Fish/Sportsman Magazine’s Readers’ Choice Award

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today that readers of Game & Fish/Sportsman Magazine selected the Lowrance HDS Gen3 as their Favorite Fishfinder/GPS in this year’s Readers’ Choice Awards.

Game & Fish/Sportsman, a national magazine with a monthly distribution of more than 400,000, asked manufacturers to submit new gear nominees in 12 categories, from rods and reels to boats and stand-up paddleboards. To be eligible, products had to be introduced in the last three years. The magazine then queried a large sampling of readers, subscribers and e-newsletter recipients to determine favorite picks. Complete results of the voting appeared in the March issue of Game & Fish/Sportsman magazine. Awards were presented to winners at the 2016 ICAST Exhibition in Orlando, Fla.

Our hardcore anglers often cited ‘ease-of-use’ when they voted for the HDS Gen3,” said Peter Gross, publisher of Game & Fish/Sportsman Magazines. “Lowrance has done a good job making advanced features easily accessible to users on the water.”

The majority of the respondents considered themselves expert or advanced bass anglers. The survey also revealed that about half of the respondents caught more than 50 fish annually, and 1 in 5 fished more than 30 days last year.

“Our development effort for the Lowrance HDS Gen3 has always focused on providing the latest technology in the easiest to use format,” said Leif Ottosson, CEO, Navico®. “We are very excited to receive this feedback from our customers and are very grateful for the recognition by this outstanding media outlet.”

For more information on the Lowrance HDS Gen3, the entire Lowrance line of marine electronics, or to locate an authorized Lowrance dealer, please visit www.lowrance.com.