(Jan. 05, 2013 - BIRMINGHAM, AL.) Lowrance, a
world-leading brand in marine electronics since 1957 and GPS navigational
systems since 1992, and B.A.S.S. LLC have struck a deal to continue their
time-proven working relationship.
Under the multiyear agreement, Lowrance will continue as
an official Supporting Sponsor of the Bassmaster Elite Series, Bass Pro Shops
Bassmaster Opens Series and Cabela’s B.A.S.S. Nation events, which draw
participants from the United States and several other countries. For the first
time, Lowrance will be an official Supporting Sponsor of the Carhartt
Bassmaster College Series, the growing circuit that offers
"Bassmaster events provide an excellent worldwide
stage to showcase Lowrance’s premier range of marine electronics," said
Louis Chemi, COO of Navico Americas, owner of the
Lowrance brand. "As one of the charter B.A.S.S. sponsors, we are excited
to renew our long-term commitment and ensure that tournament anglers can make
the most of our industry-leading products and support."
Lowrance also has become the title sponsor of the War Room
on Bassmaster.com, a play-by-play presentation of Bassmaster tournaments. The
live-streamed Lowrance War Room will present breaking news, from-the-water
reports, competition analysis and interviews with pros and other experts. The
Lowrance War Room will kick off in a big way - at the 2013 Bassmaster Classic presented
by Hard Rock Hotel & Casino Tulsa, Feb. 22-24, in Lowrance’s hometown of
Tulsa., Okla. The Lowrance War Room will continue with the 2013 Elite Series
season, set to begin March 14 in Orange, Texas, with the Sabine River Challenge
presented by STARK Cultural Venues.
"We are proud to count Lowrance as one of our
long-standing partners, and we look forward to discovering additional new ways
of working together and of making the future even more productive than the
past," said Bruce Akin, CEO of B.A.S.S. Lowrance
will have a large booth at the 2013 Bassmaster Classic Outdoors Expo presented
by Dick’s Sporting Goods, Feb. 22-24, at the Tulsa Convention Center. There,
B.A.S.S. members and fans can check out the latest technology in marine electronics
and GPS systems, and see how that technology is integrated into the newest
Lowrance products.
Those include the HDS Gen2 Touch, a high-definition
touch-screen fishfinder/chartplotter
with built-in StructureScan sonar imaging and
Broadband Sounder. Also in the spotlight at the Lowrance booth will be the
Elite-7 HDI, the new Hybrid Dual Imaging (HDI) fishfinder/chartplotter, featuring two award-winning technologies,
Broadband Sounder and DownScan Imaging. Anglers also
can learn how they can use Insight Genesis to create a custom map using their
own sonar data.
Lowrance will keep that angler connection hot throughout
the year with print advertising in Bassmaster and B.A.S.S. Times magazines, and
with digital messaging on the Bassmaster website.
The Lowrance brand is wholly owned by Navico Inc.. A
privately held, international corporation, Navico is currently the world’s
largest marine electronics company and is the parent company of leading marine
electronics brands: Lowrance, Simrad Yachting and
B&G. Navico has approximately 1,500 employees globally and distribution in
more than 100 countries worldwide.
About B.A.S.S.
For more than 40 years, B.A.S.S. has served as the
authority on bass fishing. The organization advances the sport through
advocacy, outreach and an expansive tournament structure while connecting
directly with the passionate community of bass anglers through its Bassmaster
media vehicles.
The Bassmaster brand and its multimedia platforms are
guided by a mission to serve all fishing fans. Through its industry-leading
publications - Bassmaster Magazine and B.A.S.S. Times - comprehensive
Bassmaster website and ESPN2 and Outdoor Channel television programming,
Bassmaster provides rich, leading-edge content true to the lifestyle.
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The Bassmaster Tournament Trail includes the Bassmaster
Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster
College Series, Cabela’s B.A.S.S. Nation events and the ultimate celebration of
competitive fishing, the Bassmaster Classic.
B.A.S.S. offers an array of services to its more than
500,000 members and remains focused on issues related to conservation and water
access. The organization is headquartered in Birmingham, Ala
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