PENN Slammer III: Award-winning Fishing Reel Available Now

ICAST Best New Saltwater Reel award winner currently shipping to retailers

COLUMBIA, SC – The new PENN Slammer III reels are now being shipped to retailers across the nation, just in time for holiday gift shopping. A favorite among voters at the ICAST 2016 show, the PENN Slammer III won the Best Saltwater Reel award at the annual event. The new PENN Slammer III reels are among the best spinning reels in the market place and are destined to be a favorite among professional and recreational anglers.

The Slammer III features the new IPX6 Sealed System to keep water out of the gear box and drag system in heavy spray and sea conditions. The Slammer III also incorporates the PENN proprietary sealed Dura-Drag system with washers that eliminate hesitation even under extreme drag settings. With the computer-controlled CNC gear technology system, the precision brass main, pinion and oscillation gears are individually machined for exact tolerances to provide the smoothest operation.

The full metal body, sideplate and rotor house seven stainless steel bearings for a lifetime of fishing in saltwater conditions.

Eight models of the Slammer III are offered to cover a wide range of inshore, near shore and offshore angling opportunities from the pier, beach or boat. Maximum drags start at 30 pounds in the smaller models to 60 pounds on the largest. The oversized reel handle grip gives the angler added control during the fight.

The 3500 Slammer III is the smallest of the family weighing 13.9 ounces while the 10500 weighs 43.1 ounces. Slammer III prices start at $249.95 MSRP.



About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands' strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company's website, www.newellbrands.com.