Here at Optimum Baits, we have a very simple yet affective set of core values when it comes to designing our products. Though our design process has come a long way since we started in 1996, we are still striving to bring better designs to the table, and more fish in your live-well. The R&D team is constantly working with state of the art technologies. Our designers use the art of 3D CAD design and various forms of rapid prototyping such as 3D printing to drive quality and performance into all of our products!
With all of that in mind, our team has been putting together an all new swimbait design. We are proud to announce that the official release of the Optimum BoomBoom swimbait is set for ICAST 2016!
Get the story, more info and more pix, including six prototypes at this Optimum link.
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