Industry Press Releases

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  • PFD Maintenance for Safe Boating Week Reminder from Mustang Survival

    PFD Maintenance for Safe Boating Week Reminder from Mustang Survival

    Newest PFD and Maintenance Checklist underscore the brand’s mission to save lives Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, has created a comprehensive Guide for PFD Inspection and Maintenance (available for download) for recreational boaters in recognition of National Safe Boating Week (May 19-25, 2018). As warmer weather spreads across the country, many are readying their boats to hit the water and Mustang Survival reminds everyone to have fun and stay safe this summer by wearing the correct personal flotation device suitable for each water activity.

  • Drew Benton Bags Win at 2018 Texas Fest On Lake Travis

    Drew Benton Bags Win at 2018 Texas Fest On Lake Travis

    Drew Benton of Panama City, Fla., won the 2018 Toyota Bassmaster Texas Fest benefiting Texas Parks and Wildlife Department out of Jonestown, Texas, with a four-day total weight of 67 pounds, 15 ounces.

  • Lowrance® Angler Wins Cabela’s National Walleye Tour Event on Lake Winnebago

    Lowrance® Angler Wins Cabela’s National Walleye Tour Event on Lake Winnebago

    Lowrance®, a world-leader in fishing electronics since 1957, recently announced that Lowrance professional angler Korey Sprengel won the Cabela’s National Walleye Tour event held May 10thand 11thon Lake Winnebago in Oshkosh, Wisc. Dominating the field, Lowrance fishfinders were used exclusively on 80 percent of the 116 boats competing.

  • Today’s student-anglers (and coaches) see value in networking

    Today’s student-anglers (and coaches) see value in networking

    Park Falls, WI  – Will Simmons planned to be fishing by lunchtime; maybe just a little after. A transplanted crappie fisherman turned bass nut, and now coach of the Obion County Central High School (OCCHS) fishing team, Simmons was en route to his first fishing photoshoot. Together with Cody Gregory, a stand-out member of the OCCHS team, Simmons was on his way to meet with photographers and marketing execs for St. Croix Rods, who chose nearby Reelfoot Lake for the job at hand.

  • Jacob Wheeler Takes the Lead at  Lake Travis Bassmaster Texas Fest

    Jacob Wheeler Takes the Lead at Lake Travis Bassmaster Texas Fest

    Jacob Wheeler of Harrison, Tenn., takes the lead on the second day of the 2018 Toyota Bassmaster Texas Fest benefiting Texas Parks and Wildlife Department out of Jonestown, Texas, with a two-day total weight of 35 pounds, 7 ounces.

  • 5 tips for multi-species success in warming waters

    5 tips for multi-species success in warming waters

    The natural world bristles with life in the spring. Your lawn’s formerly brown grass transitions to a lush, vibrant green. Bare branches on trees and shrubs become dressed wardrobes of blossoms and leaves. And beneath the water’s surface, once dormant shallows now teem with life, from the smallest insects to the largest aquatic predators, as the sun’s powerful photons drag water temperatures out of their wintertime lows.

  • Award-Winning Frogs Drive Angler Success

    Award-Winning Frogs Drive Angler Success

    Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers baits to target a broad spectrum of fresh- and saltwater predator species – all hollow body lures trace their origin back to an unassuming amphibian: the frog.

  • Navico® Names Steve Rae Country Manager for Canada and Opens Edmonton Service Center

    Navico® Names Steve Rae Country Manager for Canada and Opens Edmonton Service Center

    The world’s largest manufacturer of marine electronics and parent company to the Lowrance®, Simrad® and B&G® brands – announced today the appointment of Steve Rae to the position of Country Manager for Canada. Based in Vancouver Island, British Columbia, Rae will be responsible for sales, service and support for the company’s three marine electronics brands. In addition, he will oversee a new Edmonton-basedNavico service center that will open its doors on May 30.

  • Z-Man® unveils the ultimate weedless jighead, the Eye Strike Fishing® Weedless Eye™ Jighead

    Z-Man® unveils the ultimate weedless jighead, the Eye Strike Fishing® Weedless Eye™ Jighead

    Slip beneath the dark watery surface and you’re likely to lock eyes with aquatic life well before you discern the first fin, scale or tail. Baitfish eyes, in particular, reflect a perpetual, primal alertness. Some call it a look of fear; the same wild, desperate expression observed in the optics of the horror-flick victims.

  • Wesley Strader Wins Back-To-Back B.A.S.S. Events

    Wesley Strader Wins Back-To-Back B.A.S.S. Events

    Wesley Strader of Spring City, Tenn., won the 2018 Bass Pro Shops Bassmaster Eastern Open No. 2 held on Lake Norman out of Cornelius, N.C., with a three-day total of 40 pounds.

  • Shorter Spawning Season Due to Colder Winter

    Shorter Spawning Season Due to Colder Winter

    By

    The calendar provides the macro view, but it’s the meteorological and lunar factors that spur this seasonal show.

  • Top-3 Changes at Cabela’s School of the Year Standings in College Fishing

    Top-3 Changes at Cabela’s School of the Year Standings in College Fishing

    Murray State University, who moves from fifth place to second place, and Auburn University jumping back up into third.

  • Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Lowrance®, a world-leader in fishing electronics since 1957, mounted another commanding performance this weekend as Lowrance professional angler Wesley Strader won his first-ever Bassmaster Elite event, and the $100,000 prize. The tournament was held May 4-7 on Kentucky Lake in Paris, Tennessee.

  • Mother’s Day Gift Ideas for the Fishing/Outdoosy Mom

    Mother’s Day Gift Ideas for the Fishing/Outdoosy Mom

    Saying you’ve been busy fishing or turkey hunting won’t cut it as an excuse for forgetting Mother’s Day. Now that we’ve sent you into panic mode (yes, Mother’s Day is this weekend), don’t sweat it. Here’s our list of great gift ideas the outdoorsy moms in your life will love. Guaranteed.

  • Strader Earns Bassmaster Elite Series Win On Kentucky Lake

    Strader Earns Bassmaster Elite Series Win On Kentucky Lake

    Wesley Strader of Spring City, Tenn., won the 2018 Berkley Bassmaster Elite at Kentucky Lake presented by Abu Garcia out of Paris, Tenn., with a four-day total weight of 80 pounds, 4 ounces.

  • Show Off Your 'Best Catch' and You Could Be Fishing with Mark Zona

    Show Off Your 'Best Catch' and You Could Be Fishing with Mark Zona

    If you’re an angler or know someone who is, the countdown begins now for a chance to win big. Showing off your “best catch” could get you an action-packed fishing trip with Mark Zona, former pro angler, co-host of the Bassmaster Elite Series, and host of “Zona’s Awesome Fishing Show” on his favorite lake.

  • Skeet Reese Moves into Lead at Bassmaster Elite On Kentucky Lake

    Skeet Reese Moves into Lead at Bassmaster Elite On Kentucky Lake

    Skeet Reese of Auburn, Calif., takes/maintains the lead on the second day of the 2018 Berkley Bassmaster Elite at Kentucky Lake presented by Abu Garcia out of Paris, Tenn., with a two-day total weight of 45 pounds, 5 ounces.

  • Chris Zaldain Has Slim Lead Over Skeet Reese In Bassmaster Elite Tournament At Kentucky Lake

    Chris Zaldain Has Slim Lead Over Skeet Reese In Bassmaster Elite Tournament At Kentucky Lake

    Chris Zaldain of Laughlin, Nev., takes the lead on the first day of the Berkley Bassmaster Elite at Kentucky Lake presented by Abu Garcia, bringing 24 pounds, 3 ounces to the scales on Friday.

  • LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized design process, the profile and finishes of the Rainbow Smelt Jerkbait are designed to convince the wariest gamefish that our artificial offering is indeed, a Live Target. Nowhere else will you find a bait with such highly-detailed, three-dimensional fins, eyes, opercles and scales, with patterns, colors, transitions, and highlights that reflect Nature’s handiwork.

  • Legend X packs every technology at St. Croix’s disposal to deliver unrivaled performance

    Legend X packs every technology at St. Croix’s disposal to deliver unrivaled performance

    The Senko spiraled toward the bottom of a gin-clear lake, turning the reel on the opposite end ever closer towards the end of its spool. Twenty feet down and dozens of yards from the boat, a thin strand of four-pound fluorocarbon traced a line from fish to man. On a sunny day at this depth and distance, the line was impossible for the angler’s eye to see — then, a thump.