Industry Press Releases

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  • Chris Zaldain Has Slim Lead Over Skeet Reese In Bassmaster Elite Tournament At Kentucky Lake

    Chris Zaldain Has Slim Lead Over Skeet Reese In Bassmaster Elite Tournament At Kentucky Lake

    Chris Zaldain of Laughlin, Nev., takes the lead on the first day of the Berkley Bassmaster Elite at Kentucky Lake presented by Abu Garcia, bringing 24 pounds, 3 ounces to the scales on Friday.

  • LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe

    Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized design process, the profile and finishes of the Rainbow Smelt Jerkbait are designed to convince the wariest gamefish that our artificial offering is indeed, a Live Target. Nowhere else will you find a bait with such highly-detailed, three-dimensional fins, eyes, opercles and scales, with patterns, colors, transitions, and highlights that reflect Nature’s handiwork.

  • Legend X packs every technology at St. Croix’s disposal to deliver unrivaled performance

    Legend X packs every technology at St. Croix’s disposal to deliver unrivaled performance

    The Senko spiraled toward the bottom of a gin-clear lake, turning the reel on the opposite end ever closer towards the end of its spool. Twenty feet down and dozens of yards from the boat, a thin strand of four-pound fluorocarbon traced a line from fish to man. On a sunny day at this depth and distance, the line was impossible for the angler’s eye to see — then, a thump.

  • New Aaron Martens-Inspired Jig Heads Released from Picasso Lures

    New Aaron Martens-Inspired Jig Heads Released from Picasso Lures

    When you combine an angler with a reputation for being meticulously detail-oriented and a manufacturer that has long been known for producing innovative, high quality products, the result is often revolutionary.

  • More to the Ned Rig from Z-Man’s Finesse TRD HogZ

    More to the Ned Rig from Z-Man’s Finesse TRD HogZ

    Highlighting the newest member of Z-Man’s ElaZtech finesse bait line, the HogZ sculpt features a specialized flattened nose, facilitating tight flush-rigging to a mushroom style jig, such as Z-Man’s Finesse ShroomZ or NedlockZ HD.

  • “Numbers” Presented by Huk Performance Fishing

    “Numbers” Presented by Huk Performance Fishing

    Going fishing offshore, it’s all about the numbers.  Numbers are the basis of fishing, but at the end of the day, the results are up to you.  Huk proudly present its latest film, “Numbers – Saltwater.”

  • LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper

    LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper

    Niagara-On-The-Lake, ON – Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to exclude water and collapse readily when attacked, customized hooks that shed weeds while still piercing mouths, and intricate anatomical details that provide true-to-life realism, have all contributed to the explosion in the popularity, and effectiveness, of hollow body topwaters.

  • Kevin VanDam Cements 25th Bassmaster Win at Grand Lake

    Kevin VanDam Cements 25th Bassmaster Win at Grand Lake

    Kevin VanDam of Kalamazoo, Mich., won his 25th B.A.S.S. title at the 2018 Bassmaster Elite at Grand Lake out of Grove, Okla., with a four-day total weight of 83 pounds, 4 ounces.

  • Kevin VanDam Leads Going into Final Day At Bassmaster Elite On Grand Lake

    Kevin VanDam Leads Going into Final Day At Bassmaster Elite On Grand Lake

    Kevin VanDam of Kalamazoo, Mich., takes the lead on the third day of the 2018 Bassmaster Elite at Grand Lake out of Grove, Okla., with a three-day total weight of 64 pounds, 13 ounces.

  • Fishing Program for Students | Angling Aces Launched by Crestliner

    Fishing Program for Students | Angling Aces Launched by Crestliner

    Crestliner is excited to introduce "Angling Aces," a program aimed at nurturing high school and college-aged anglers' passion for fishing and guiding them toward higher education and careers related to the sport. In addition, the program aims to help student anglers perfect fishing techniques, become advocates for the outdoors and resource conservation, and learn and practice on-water safety.

  • Daiwa Pro Takahiro Omori Leads Grand Lake Bassmaster Elite

    Daiwa Pro Takahiro Omori Leads Grand Lake Bassmaster Elite

    Daiwa pro Takahiro Omori of Emory, Texas, takes the lead on the first day of the Bassmaster Elite at Grand Lake, bringing 23 pounds, 12 ounces to the scales on Thursday.

  • Expansion for Bass Cat/Yar-Craft

    Expansion for Bass Cat/Yar-Craft

    Correct Craft’s brands Bass Cat and Yar-Craft announced a significant expansion plan that will increase their production capacity of boats by over 50%. The construction of the new facility will begin in May.

  • Tackle for Targeting Tremendous Tuna

    Tackle for Targeting Tremendous Tuna

    Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the Caribbean and the Gulf of Mexico in pursuit of the high seas’ hardest fighting, most sought-after predators. These are fish that have grown old and wise by learning to refuse other anglers’ presentations, fish that can only be tempted by artificial lures that mimic their natural prey to the utmost degree.

  • Bassmaster Elite Series pro from California, Brent Ehrler Adds Lure Lock

    Bassmaster Elite Series pro from California, Brent Ehrler Adds Lure Lock

    Lure Lock and Bassmaster Elite Series Angler, Brent Ehrler, have agreed to terms on a multi-year partnership.  Ehrler, who is coming off a runner up finish at this year’s Bassmaster Classic, will be entering his fourth season on the Bassmaster Elite Series.

  • Attempted Electronics Theft Thwarted by GOST NT-Evolution 2.0

    Attempted Electronics Theft Thwarted by GOST NT-Evolution 2.0

    Fort Lauderdale, Fla. – GOST® (Global Ocean Security Technologies), a world leader in marine security, tracking, monitoring and video surveillance systems, announced today that its GOST NT-Evolution 2.0 security system was instrumental in thwarting an attempted electronics theft off of a 39-foot Invincible in West Palm Beach, Florida.

  • Z-Man Project Z ProFileZ:  The Eyes Have It

    Z-Man Project Z ProFileZ: The Eyes Have It

    “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the trigger, the one anatomical detail that really attracts predator fish to a lure.”

  • PLANO'S ZIPPERLES, WEATHER-ENDURABLE Z-SERIES TACKLE BACKPACK  GETS A BOLD NEW LOOK

    PLANO'S ZIPPERLES, WEATHER-ENDURABLE Z-SERIES TACKLE BACKPACK GETS A BOLD NEW LOOK

    Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted to the universal delight of anglers at ICAST in 2016. These no-fuss zipper-free Z-Series tackle storage designs have quickly become recognized for their exceptional weather-resistance, infallible reliability and overall efficiency.

  • Grand Lake O’ The Cherokees Next Stop for Bassmaster Elite Series

    Grand Lake O’ The Cherokees Next Stop for Bassmaster Elite Series

    GROVE, Okla. — The world’s top 109 bass anglers will go toe-to-toe for the second stop of the season at the 2018 Academy Sports + Outdoors Bassmaster Elite at Grand Lake O’ the Cherokees,April 26-29.

  • Dissecting the Pre-Spawn Bass Bite

    Dissecting the Pre-Spawn Bass Bite

    A trifecta of tips from a Bassmaster Elite Pro Dr. Jason Halfen The Technological Angler The bass pre-spawn period is a time of anticipation and transition. Largemouth and spotted bass slide out of their deeper,n thermally-stable wintering holes and begin a systematic movement toward the warming shallows, where they will binge feed in preparation for the rigors of spawning. Along the way, tempestuous spring weather can cause bass to hit the pause button, or even find their reverse gear, delaying their progress or even causing bass to restart from scratch. Yes, we know where the bass will begin this springtime transition period, and we also know where it will end, but that in-between region, in which bass are hyper-sensitive and on the move – that’s what separates the contenders from the pretenders.

  • BUFF® renews sponsorship of the Association of Collegiate Anglers Tournament Series

    BUFF® renews sponsorship of the Association of Collegiate Anglers Tournament Series

    BUFF® recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series. The governing body for college fishing, the ACA is sanctioned by The Bass Federation, Inc. (TBF), a grassroots organization dedicated to youth, conservation and fishing.