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  • PLANO'S UNIQUE Z-SERIES WRAP IS THE ANSWER FOR UNUSUAL TACKLE STORAGE CHALLENGES

    PLANO'S UNIQUE Z-SERIES WRAP IS THE ANSWER FOR UNUSUAL TACKLE STORAGE CHALLENGES

    There’s no question fishing can be hard on equipment. Rods, reels, line, lures - even tackle storage can take a beating. The list of things that render tackle bags and the like useless increases dramatically when dealing with saltwater. Fact is, the second bags are exposed to a saltwater environment, the corrosive nature of salt begins to attack vulnerable zippers.

  • Kids Welcome at Family Fishing Area Fro AZGFD Expo

    Kids Welcome at Family Fishing Area Fro AZGFD Expo

    When bluegill bite and rod tips bounce, the kids’ facial expressions range from shock and excitement to joy and laughter. The Family Fishing Area at the Arizona Game and Fish Department Outdoor Expo, presented by Shikar Safari Club International, is one of the event’s most popular booths.

  • BACK TO BACK BLISS FOR 2X BASSMASTER CLASSIC CHAMP JORDAN LEE

    BACK TO BACK BLISS FOR 2X BASSMASTER CLASSIC CHAMP JORDAN LEE

    Jordan Lee and fiancé Kristen take a moment to look at the BMC trophy on stage at Bon Secours Arena in downtown Greenville, SC last Sunday night.

  • Branded Rat-L-Traps Given Away From Lure Lock

    Branded Rat-L-Traps Given Away From Lure Lock

    Lure Lock is giving attendees of the Bassmaster Classic Expo in Greenville, South Carolina a FREE Rat-L-Trap branded with the Lure Lock logo. Simply stop by the Lure Lock booth (#3024) any of the three days that the Expo is open.

  • Pro Bass Angler Matt Lee Joins Lure Lock

    Pro Bass Angler Matt Lee Joins Lure Lock

    Lure Lock and Bassmaster Elite Series Angler, Matt Lee, have agreed to terms on a multi-year partnership.  Lee has been competing on the Bassmaster Elite Series for three years now, following his win at the 2012 Carhartt Bassmaster College Championship and competing in the 2013 Bassmaster Classic.

  • Mojo Working at Bassmaster Classic

    Mojo Working at Bassmaster Classic

    Wisconsin rod-builders introduce pro-inspired Mojo Bass Power Shake for plus-size shaky-heads Park Falls, WI – In 1957, Mississippi bluesman Muddy Waters popularized Preston “Red” Foster’s “Got My Mojo Working” — a tune that eventually found its way onto the set lists of Elvis Presley, B.B. King, The Grateful Dead, Eric Clapton, Widespread Panic, and countless others. In 2004, Muddy Waters’ rendition was canonized in Rolling Stone magazine’s “500 Greatest Songs of All Time.”

  • New ChatterBait Released at 2018 Bassmaster Classic

    New ChatterBait Released at 2018 Bassmaster Classic

    This the Hottest Bait on the Pro Bass Circuit? Z-Man set to unleash new ¾-ounce ChatterBait® JackHammer at the Bassmaster Classic

  • Kevin VanDam Plastics Storage

    Kevin VanDam Plastics Storage

    FILE PLASTIC BAITS THE KVD WAY NEW PLANO KVD WORMFILE SPEEDBAGS DELIVER KVD-LEVEL PERFORMANCE AT AN ASTONISHINGLY FAIR PRICE

  • LIVETARGET for 2018 | Reasserts core philosophy; introduces new logo, tagline and ad campaign

    LIVETARGET for 2018 | Reasserts core philosophy; introduces new logo, tagline and ad campaign

    Niagara-on-the-Lake, ON – Competition is central to our very nature. It defines who we are, connecting us to our like-minded ancestors who have relentlessly pursued fish for over 40,000 years. These were the original fish hunters, gathering with spears and nets to feed their families and villages. Our predecessors were driven by competition: to catch the most fish, to catch the biggest fish, to survive.

  • St. Croix’s all-new Mojo Bass Dock Sniper being showcased at the 2018 GEICO Bassmaster Classic

    St. Croix’s all-new Mojo Bass Dock Sniper being showcased at the 2018 GEICO Bassmaster Classic

    It’s no secret that bass love docks. From everyday anglers to professionals, bass-heads learn to look for these manmade structures as prime target for green and brown backs. And while countless bass anglers grew up luring bass from the shadows of these platforms, they’ve never had the perfect tool for the task. Enter St. Croix’s Mojo Bass Dock Sniper (MJC70HF), a specialty bass rod that’s built for extreme accuracy, as well as the muscles to bring fish back to the boat.

  • Bassmaster Elite Series Pro Rick Morris is Back and He Has Partnered with Falcon Boats

    Bassmaster Elite Series Pro Rick Morris is Back and He Has Partnered with Falcon Boats

    Falcon Boats, the manufacturer of premium bassboats from the Palmetto State, announces its partnership with returning Bassmaster Elite Series pro Rick Morris of Bracey, Va. Morris will be running the Falcon F215 powered by a Mercury 250 Pro Verado outboard while competing in the 2018 Bassmaster Elite Series as well as the 2018 Bassmaster Classic next week at Lake Hartwell in Greenville, S.C.

  • 19th Bassmaster Classic Qualification for Booyah Pro Alton Jones

    19th Bassmaster Classic Qualification for Booyah Pro Alton Jones

    Alton Jones, a native of Lorena, Texas has to be a favorite to win the 2018 Bassmaster Classic. Not only did Jones win the Classic on Hartwell 10 years ago, Jones has 18 prior Bassmaster Classics under his belt and is a six-time B.A.S.S. Elite tournament winner.

  • KVD Signature Series Tackle Bag from Plano

    KVD Signature Series Tackle Bag from Plano

    Kevin VanDam’s all-time record for national tournament wins is proof positive of an ability never before seen in the competitive bass realm. He’s a seven-time Bassmaster Elite Series Angler of the Year and has won bass fishing’s highest and most prestigious tournament – the Bassmaster Classic – an unprecedented four times.

  • College Scholarships offered by the Ike Foundation

    College Scholarships offered by the Ike Foundation

    The Ike Foundation® is a non-profit organization founded by Mike and Becky Iaconelli. The mission of the Foundation is to introduce urban and rural children to the wholesome sport of fishing while instilling in them a love and respect for the outdoors. The Ike Foundation® also provides five college scholarships to deserving high school seniors who share The Ike Foundation’s® mission.

  • St. Croix Starts Spinning Glass Being revealed at the 2018 Bassmaster Classic

    St. Croix Starts Spinning Glass Being revealed at the 2018 Bassmaster Classic

    America’s most maniacal rod engineers have struck again, answering the call for a spinning version of the immensely popular Legend Glass. St. Croix’s Legend Glass rod series took home top freshwater rod honors at ICAST 2016 for blending classic fiberglass feel to modern, IPC® tooling technology and a body made of 100-percent, linear S-Glass material. For nearly two years, anglers have raved about the lightweight, sensitive feel of Legend Glass while St. Croix’s Wisconsin manufacturing facility kicked into overdrive to supply a feverish demand.  Crankbait anglers from coast-to-coast are fawning over Legend Glass, and as the spring fishing season gets underway, the new 7’ 2” medium-power, moderate action spinning model (LGS72MM) enters the fray as the number one contender to take midsized and small baits deeper, keeping them in the strikezone longer. The newest Legend Glass model is the perfect partner for windy days, or to deliver small and midsize baits to fish in multiple depth ranges. “When you grip a Legend Glass rod, you immediately note its weight — uncharacteristically light for a glass rod,” says St. Croix Rods Promotions Manager Rich Belanger. “And once you set the hook, the rod protects ligther lines from hard running bass. And what really strikes you is the rod's balance, forgiveness, and that familiar St. Croix feel-factor.”

  • Stephen Browning Wins Bassmaster Central Open At Ross Barnett

    Stephen Browning Wins Bassmaster Central Open At Ross Barnett

    Stephen Browning of Hot Springs, Ark., won the Bass Pro Shops Bassmaster Central Open No. 1 held on Ross Barnett Reservoir out of Ridgeland, Miss., with a three-day total of 44 pounds.

  • From Flippin' to Crankin' For a Move to First | Iyobe Takes Lead At Bassmaster Open Ross Barnett

    From Flippin' to Crankin' For a Move to First | Iyobe Takes Lead At Bassmaster Open Ross Barnett

    Ken Iyobe of Tokoname, Japan, takes the lead on the second day of the Bass Pro Shops Bassmaster Central Open No. 1 held on Ross Barnett Reservoir out of Ridgeland, Miss., with a two-day total of 31 pounds, 1 ounce.

  • Lowrance Pro Clark Reehm Avoids the Spawners to Take Lead at Ross Barnett Bassmaster Central Open

    Lowrance Pro Clark Reehm Avoids the Spawners to Take Lead at Ross Barnett Bassmaster Central Open

    While most everyone else focused on catching bass in various spawning stages, the opposite held true for Clark Reehm. On Ross Barnett Reservoir, he intentionally avoided spawning bass and took the lead at the Bass Pro Shops Bassmaster Central Open.

  • Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley continues its support and partnership with the Association of Collegiate Anglers (ACA) and the Cabela’s Collegiate Bass Fishing Series as an official sponsor for the 2018 fishing season. As a Series partner, Berkley will enjoy a wide range of promotions with collegiate anglers throughout the nation at each of the Cabela’s Collegiate Bass Fishing Series events including being the presenting sponsor for the Cabela’s Collegiate Big Bass Bash.

  • ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed.