Industry Press Releases
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Rumble Shiner is a legend in the making
This premium minnow-style hard bait should be a big hit with just about any freshwater predator species.
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In case you missed the best new hook for Spring swimbaits
More effective by adding flash and vibration to attract fish from even greater distances.
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Bass Anglers Increase Underwater Camera use
The best fishing day he ever experienced on the little backyard pond of his youth...
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Yamaha Strategic Alliance with Siren Marine
It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water.
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Rod selection central to success along Texas’ Gulf coast
Late-Winter and Early-Spring Inshore Tactics for Trout and Redfish Rod selection central to success along Texas’ Gulf coast
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Leverage Over Trophies from Frabill®
Fishing nets are one of the most underrated and overlooked pieces of gear in an angler's arsenal.
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All-new American-crafted St. Croix Victory Series rods
We learned as children that good things come to those who wait.
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New Language for IGFA
These reels have become increasingly popular in recent years, especially within the recreational swordfish fishery.
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I quit my job, then qualified for the Bassmaster Elite Series
Early in 2020 – at the age of 37 – he walked away from that job to pursue his dream of fishing in the Bassmaster Elite Series, a move most would describe as risky, at best.
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Chasing plus-sized predators from kayaks in fresh and salt waters
From coast to coast, more and more anglers are fishing out of kayaks in both fresh and salt waters.
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Boat Build Profile
Tom Morse, recently got the itch for a new boat he could use for nearshore and offshore chartering, as well as commercial tuna fishing. Such diverse demands called for a specialized craft.
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G-Power Trailer Hook
The days of big and bulky trailer hooks following behind your spinnerbait are gone.
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College of Bass Off to a Great Start
Kevin VanDam, one of the winningest anglers in history, has been providing viewers with tips, tricks and techniques to catch more bass on Plano’s Facebook page.
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Victory means being the best one particular week on one specific body of water…
...and holding the trophy at the end.
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Gussy Talks Underwater Cameras
Gussy Talks Underwater Cameras In the boat with Bassmaster Elite Series Champ and Aqua-Vu pro Jeff Gustafson
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New Glove Color Patterns from Fish Monkey
Always on the cutting edge, Fish Monkey performance fishing gloves has released its latest color patterns as part of its Spring 2021 lineup, with some hot new prints for fresh and salt water anglers.