MOUNTAIN
HOME, AR (March 24, 2015) - Today Bass Cat and Yar-Craft
announced they have joined the Correct Craft family. Correct Craft is owner of Nautique Boat Company, Pleasurecraft
Marine, and Aktion Parks.
Bass Cat (the industry’s premier bass fishing boat) and Yar-Craft
(the industry’s premier walleye fishing boat) are both manufactured in Mountain
Home, Arkansas and are the quality leaders of their segments. Bass Cat led the
entire boating industry in quality during the years JD Power reported on the
industry and both it and Yar-Craft have outstanding
product and customer service reputations.
Correct Craft has announced that the management team will remain intact and
production will continue in Mountain Home, Arkansas. Correct Craft’s President
and CEO Bill Yeargin stated, “Bass Cat and Yar-Craft are both outstanding brands with great
reputations and exceptional teams. We could not be happier to have them joining
the Correct Craft family.” Yeargin added, “Bass Cat
President Rick Pierce and his family have done a wonderful job for decades and
we are honored that they would trust their brands, legacy and employees to
Correct Craft. We look forward to working with Rick and the outstanding Bass
Cat and Yar-Craft teams in Mountain Home Arkansas to
grow these two exceptional brands on the wonderful foundation that he and his
family have built.”
Bass Cat’s President (and member of its founding family) Rick Pierce stated,
“After over four decades of being owned and operated by our family we are
pleased to secure our heritage with Correct Craft.” “Dad and I have had a blast
together and now we turn the page on history. The decision is one to extend
what Dad and Mom (Ron & Jan Pierce) started with their legacy. By joining
the Correct Craft family Bass Cat and Yar-Craft will
live well beyond our lifetimes. I look forward to where we are going to carry
the brands,” added Pierce.
To read more about Bass Cat and Yar-Craft joining the
Correct Craft family, read Bill Yeargin’s Nautique Insider blog “here.”:http://www.nautique.com/blog/index/welcome-to-the-family-bass-cat-and-yar-craft
Celebrating over 40 years of excellence in the marine industry, Bass Cat is the
premier bass fishing boat and Yar-Craft is the
premier walleye fishing boat, both brands are known for excellent craftsmanship
and customer service. To learn more about Bass Cat visit www.basscat.com and to learn more about Yar-Craft visit www.yarcraft.com.
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