LOS ANGELES- When companies are looking
to rapidly introduce their products to 1,000,000 potential customers, they
partner with Fishhound. Humminbird and Fishhound have signed an agreement for
the Eufala, Alabama marine electronics manufacturer to be a 2014 Product
Showcase Partner across all of Fishhound's sponsored web properties. Fishhound
will help introduce Humminbird's newest integrated sonar/navigational systems,
by leveraging Fishhound's word-of-mouth marketing platform and social media
expertise to maximize interest in the Onix Series and other state-of-the-art
Humminbird products.
Humminbird's brand will be prominently featured in Fishhound's Product
Showcase, a highly successful program that introduces new and innovative
products to its community of members and allows them to share their own stories
and opinions to help others make more informed buying decisions. With the
biggest social media reach in the fishing industry, Fishhound will activate its
audience to virally promote Humminbird and its brand all over the web.
"Our new ONIX Series represents Humminbird's most powerful, feature-rich
units to date, said Humminbird Brand Manager Jeff Kolodzinski. For starters,
ONIX units feature 'Cross Touch' functionality, which gives anglers full
multi-touch and key pad functionality all in one unit. Add to that Humminbird's
patented Imaging Technologies like HD Side Imaging and 360 Imaging, along with
patented mapping features from LakeMaster, including Water Level Off-Set, Depth
Highlight and Shallow Water Highlight modes, and you have features no other
sonar GPS unit on the market offers. But even with all this 'horsepower,' ONIX
remains remarkably simple to use and is easily personalized with hundreds of
user-defined views."
"The reality is that the ONIX Series offers so many benefits, we enlisted
the help of Fishhound to reach and inform anglers across the globe about all
the advantages," added Kolodzinski. "That amounts to hundreds of
thousands of men and women on the water!"
"Anglers value the thoughts and opinions of their fellow anglers, and
Fishhound serves as the ideal platform for our members to be heard,"
explained Rick Patri, Fishhound's Vice President, Operations. "We've found
that it doesn't matter whether the product is a five-dollar lure or a
top-of-the-line Humminbird sonar system, buying decisions are influenced
through peer review and discussion."
To kick off their partnership and maximize interest and excitement, Fishhound
and Humminbird have created a sweepstakes in which a $2,700 Humminbird ONIX
Series System will be given away as the Grand Prize.
"We're excited about teaming up with Humminbird to familiarize anglers
with the company's outstanding new products," said Patri. These innovative
devices are ushering in a whole new level of fishing performance - and we're
going to make sure they get the attention they deserve."
About Fishhound.com
Fishhound introduces new and innovative products to our community of members
and allows them to share their stories and opinions to help drive more informed
buying decisions. We have the attention of more than 750,000 outdoor
enthusiasts who are eager to discover, share, influence and buy these kinds of
products online. We partner with little known startups, as well as industry
leaders to introduce their products to potential consumers. People like to be
"in the know," and Fishhound supports this by delivering the latest
product news, pro staff tips & techniques, tournament results, and fishing
reports on 2,800 waters across North America. We believe commerce and the way
that people make purchases have changed. As consumers, we can decide which
brands to support, and as members of Fishhound, we have the opportunity to
influence those decisions with care and thought. Knowledge is power. Welcome to
Fishhound.
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