BIRMINGHAM, Ala. - Berkley, maker of Trilene, PowerBait and Havoc, has
signed a multiyear deal with B.A.S.S., LLC to continue its longtime
relationship with the Bassmaster Tournament Trail.
Berkley Fishing Tackle will be an official Premier Sponsor of the GEICO
Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Open
Series presented by Allstate and the Carhartt
Bassmaster College Series for the next three years. The Premier Sponsorship
includes Berkley's entire array of products (line, soft and hard baits, tools,
rods, etc.) for the various Bassmaster events.
"We are very excited to continue our partnership with B.A.S.S. and the
Bassmaster events," said Cara Finger, director of marketing services.
"B.A.S.S. embodies the pulse of today's anglers, which we believe is right
in line with what we value at Berkley. With the partnership, we are committed
to fostering growth within the sport of fishing while maintaining an attitude
of conservation so future generations can continue to enjoy fishing."
Berkley and B.A.S.S. have been partners for many years.
"B.A.S.S. is proud to have Berkley as a longtime member of our sponsor
family," said Bruce Akin, CEO of B.A.S.S., which owns and operates
Bassmaster events. "Their commitment brings a strong presence to the
ever-expanding sport of bass fishing, and we look forward to continuing our
joint efforts in growing our sport."
During the Feb. 20-22 Bassmaster Classic next year in Greenville, S.C., Berkley
will showcase its products from a large booth each day at the Bassmaster
Classic Outdoors Expo in the 280,000-square foot TD Convention Center. Berkley
brand logos will be prominently displayed at the site of the daily Classic
weigh-ins, the Bon Secours Wellness Arena, and the Green Pond launch facility
on Lake Hartwell. Retailers at the Classic Expo will also be offering hot sales
promotions of Berkley products.
Free Berkley products will be given away at the Classic launch site each
morning, and fans can stop by the Berkley booth at the Classic Expo to see the
latest products and learn tips and techniques on how to be a more effective
angler from Berkley pros.
The popular Berkley PowerBait Cast4Cash contest will
return to the Classic to give a lucky spectator a shot at winning $100,000.
More details on the contest will be available at Berkley's Classic Expo booth.
In addition to their Premier Sponsorship, Berkley has also signed on to partner
with B.A.S.S.'s fast-growing Bassmaster High School Series in 2015.
"It's great to see a longtime B.A.S.S. sponsor like Berkley participate in
our youth initiatives and also encourage the growth of our Bassmaster High
School Series program," said Hank Weldon, B.A.S.S. College, High School
and Youth tournament manager. "With their support, we're going to take the
High School platform to new heights in 2015."
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods
and reels with a portfolio of brands that includes Abu Garcia®, All Star®,
Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™,
Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®,
SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure
Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in
28 languages. Pure Fishing, Inc. is a subsidiary of Jarden
Corporation and is part of the Jarden Outdoor
Solutions business segment, a leader in developing outdoor and active lifestyle
products. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse
range of consumer products with a portfolio of over 120 trusted, quality brands
sold globally. Jarden operates in three primary
business segments through a number of well recognized brands, including:
Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®,
Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®,
K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®,
Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®;
Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr.
Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®,
Sunbeam®, VillaWare® and White Mountain®; and Branded
Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy
Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First
Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®,
Lillo®, Loew Cornell®, Mapa®,
NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee
Candle®. Headquartered in Florida, Jarden ranks #356
on the Fortune 500 and has over 30,000 employees worldwide. For further
information about Jarden, please visit http://www.jarden.com/.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture
of the sport. Headquartered in Birmingham, Ala., the 500,000-member
organization's fully integrated media platforms include the industry's leading
magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television
show (The Bassmasters on ESPN2), social media
programs and events. For more than 45 years, B.A.S.S. has been dedicated to
access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each
level of competition, including the Bassmaster Elite Series, Bass Pro Shops
Bassmaster Open Series presented by Allstate, B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School
Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate
celebration of competitive fishing, the GEICO Bassmaster Classic presented by
Diet Mountain Dew and GoPro.
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