Lowrance, a world-leading brand in fishing electronics since 1957,
announced today the launch of the High Definition System (HDS) Gen3 fishfinder/chartplotter series.
The next revolutionary step forward for the world’s top-selling and
award-winning multi-function display, HDS Gen3 is available in 7-, 9- and
12-inch models and combines a faster processor with enhanced, built-in fishfinder technologies, as well as a modified menu system
that’s even easier to use.
With an improved Lowrance user interface plus multi-touch and full keypad
operation, the HDS Gen3 series provides quicker, fingertip access to all
features – along with an enhanced, lightning-fast processor for more responsive
performance. Instinctive, icon-driven commands are easy to learn, and
convenient features such as scrolling menus, cursor assist, snap-to setting
markers and preview panes with quick-touch slider bars, provide a user-friendly
feel, similar to operating a smartphone or tablet.
Each HDS Gen3 model comes standard with today’s most advanced fishfinding technologies – from StructureScan® HD and DownScan Imaging™, which provide picture-like images of
fish-holding cover – to CHIRP Sonar for improved target separation and superior
noise rejection for clearer, easy-to-see bait fish and game fish targets. When
combined with Lowrance’s TrackBack™
feature, these sonar technologies combine to make HDS the fishfinder
of choice for anglers worldwide.
Additionally, the HDS Gen3 features built-in wireless connectivity for
convenient mapping and software downloads directly to your fishfinder/chartplotter, as well as connection with mobile devices
using the Lowrance GoFree App. All HDS Gen3 models
are also plug-and-play compatible with performance-enhancing options such as SpotlightScan Sonar™, Broadband Radar™, SonicHub®
Marine Audio, SiriusXM® Marine Weather and audio,
Class B AIS and DSC VHF, as well as the recently released SmartSteer™
control for MotorGuide® Xi5 electric-steer trolling
motors and the Lowrance Outboard Pilot.
“Since 2008, anglers worldwide have relied on Lowrance HDS
systems to make the most of their time on the water,” said Leif Ottosson, CEO, Navico. “Not only
does HDS offer today’s most advanced fishfinder
technologies, the collection of optional mapping solutions and performance
modules cannot be surpassed by any fishfinder/chartplotter in the industry.”
Providing anglers with the most expansive list of mapping-upgrade options, HDS
Gen3 is compatible with the complete collection of Navionics® charts, as well
as C-MAP MAX-N+ and third-party mapping partners, such as NV Digital Charts.
HDS Gen3 can also utilize the Insight Genesis™ map-creation tool, which allows
users to create and share high-definition contour maps from personalized sonar
recordings. All charting options can also be used with Insight Planner™ PC
navigation-planning software. In addition, Easy Routing and AutoRouting
features are available globally, outside of the Americas, with C-MAP MAX-N+ and
Navionics charts, respectively.
Sized to fit the same bracket and flush-mount cutout as HDS Gen2 Touch, the new
HDS Gen3 series of 7-, 9- and 12-inch multi-touch displays are priced at $1,249,
$2,049 and $3,149, respectively, not including transducers. All models can be
purchased from authorized Lowrance dealers and distributors, and they are
protected by a two-year warranty along with the Lowrance Advantage Service
program. For more information on the Lowrance HDS Gen3, the entire Lowrance
line of marine electronics, or to locate an authorized Lowrance dealer, please
visit www.lowrance.com.
About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com
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