Lowrance Continues Sponsorship of Bassmaster Elite Series, BASS Federation Nation
Lowrance and BASS, the worldwide authority on bass fishing, have announced that Lowrance will continue with BASS as a supporting sponsor of the organization and its prestigious tournament structure in 2010.
The agreement includes supporting sponsorship of the Bassmaster Elite Series and the Bassmaster Federation Nation presented by Yamaha Outboards and Skeeter Boats.
"As the undisputed leader for sonar/GPS systems on tour, Lowrance is proud to continue its long-standing relationship with BASS," said Gordon Sprouse, marketing director for Lowrance. "Our new High-Definition System and StructureScan sonar imaging set a new standard for excellence on the water, and we look forward to bringing even greater advantages to competitive anglers in the near future."
Lowrance designs, manufactures and markets sonar and GPS products, digital land- and marine-based cartography, handheld navigation solutions, groundbreaking radar systems and integrated weather capabilities.
As part of the agreement, Lowrance receives exhibit space at Bassmaster Elite Series events and opportunity for product demonstration. Lowrance will also air a mini-show in the ESPN2 Outdoors programming block.
Additionally, Lowrance will receive exposure across BASS' multimedia properties, including Bassmaster Magazine, BASS Times, Fishing Tackle Retailer and Bassmaster.com and ESPNOutdoors.com.
"Lowrance continues to make great strides in advancements with competitive angling equipment and its reputation in the industry is excellent," said Tom Ricks, BASS and ESPN Outdoors general manager and vice president.
For more information on Lowrance, visit Lowrance.com.
For more information, contact BASS Communications at (407) 566-2208 or visit Bassmaster.com. Visit ESPNOutdoorsMedia.com for ESPN's latest releases, schedules and images.
The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world's largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance and Simrad®.
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN's sports broadband network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content - from tips and techniques to in-depth tournament coverage - to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
Source: bassmaster.com (2010-01-14)
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