Ramada Aligns with BASS to Offer Members Hotel Discounts
BASS today announced Ramada's continued sponsorship of the organization, which offers BASS members a 20 percent discount on Ramada® hotel stays and provides the global hotel brand with a presence at Bassmaster Elite Series Expos and across BASS' multimedia properties, including ESPN2, BASS Times and Bassmaster.com.
As part of the agreement, the Ramada brand will be a Bassmaster Elite Series supporting sponsor and title sponsor of the Bassmaster Elite Series Trophy Chase, the first leg of the Bassmaster Elite Series Postseason.
"We want BASS members to know that the Ramada brand is just as passionate about providing great service and amenities for a terrific price as they are about bass fishing," said Kristin Rozewski, Ramada's director of regional marketing. "In this fourth year of sponsorship, we're offering a 20 percent discount to BASS members to reward them for choosing Ramada hotels whenever they travel."
The Ramada brand will also sponsor the Ramada Winning Weight Game, which, now in its second year, challenges fans to correctly guess the four-day weight of the winner of each Bassmaster Elite Series event. The four-day weight is the combined weight of an angler's fish caught over the four-day period of each event. Participants enter their estimated tournament weight either at Bassmaster.com, ESPNOutdoors.com or by texting "Ramada" to "4ESPN". The entry closest to the actual winning weight will receive a prize pack and an entry in the grand prize sweepstakes. The grand prize is a $1,000 Bass Pro Shops gift card.
"We appreciate Ramada's continued support of BASS and the angling community," said Tom Ricks, vice president and general manager of BASS. "With the brand's commitment to superior service and value, it's easy to understand why Ramada is a preferred accommodation for BASS members."
About Ramada Worldwide
Ramada Worldwide, a member of the Wyndham Hotel Group family of lodging brands, is a global chain of approximately 900 midscale and upscale hotels featuring single, double and suite accommodations. Many properties offer complimentary continental breakfast, high-speed Internet access, expanded cable television, in-room coffee and daily newspaper. Select properties offer on-site restaurants, cocktail lounges, room service, concierge service, meeting and banquet facilities and copy and fax services. Reservations and information are available by calling (800) 272-6232 or by visiting www.ramada.com.
All Ramada hotels are independently owned and either franchised or managed by the company under agreements with Ramada Worldwide, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).
For more than 40 years, BASS has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and its expansive tournament structure while championing efforts to connect directly with the passionate community of bass anglers through its Bassmaster media vehicles.
As the flagship offering of ESPN Outdoors, the Bassmaster brand and its considerable multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer; comprehensive Web properties in Bassmaster.com, BASSInsider.com, ESPNOutdoors.com and ESPN3.com, and ESPN2 television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
BASS oversees the prestigious Bassmaster Tournament Trail, which includes the Bassmaster Elite Series, Bassmaster Opens, BASS Federation Nation and the ultimate celebration of competitive fishing, the Bassmaster Classic.
BASS offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
Source: bassmaster.com (2010-05-20)
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