MINNEAPOLIS (November 29, 2004) — FLW Outdoors announced Monday the addition of Yo-Zuri America Inc. to its broad network of sponsors. Yo-Zuri joins a growing list of more than 40 name brands that have contributed to making FLW Outdoors the word’s leader in competitive fishing.
As a core sponsor, Yo-Zuri’s Hybrid brand fishing line will be visible on the new Wal-Mart FLW Kingfish Tour.
“Our sponsorship of the Wal-Mart FLW Kingfish Tour allows us to communicate to a very specific segment of the outdoor audience,” said Paul Michele, national sales and marketing manager for Yo-Zuri America Inc. “We’re excited to further grow our market share and get our high-quality fishing line into the hands of serious saltwater anglers.”
In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series to its list of competitive fishing circuits. The FLW Kingfish Tour, set to kick off in April 2005, will be the most lucrative kingfish tour in the world.
In its inaugural season, the FLW Kingfish Tour will offer an unprecedented $1.7 million cash payout for five tournaments – four qualifying events plus a no-entry-fee championship. The tour’s four qualifying events will award a total of $1.2 million in cash, and the season will culminate in the no-entry-fee $500,000 Wal-Mart FLW Kingfish Tour Championship.
As more than 52 million Americans spend time on the water every year, businesses are seizing an opportunity to reach a segment of consumers known for their loyalty to sponsor products.
As a sponsor, Yo-Zuri’s Hybrid brand fishing line will be featured in a variety of media formats maintained by FLW Outdoors. Yo-Zuri fishing line will appear on “FLW Outdoors” television that is broadcast on Fox Sports Net. Yo-Zuri products will also be publicized through FLW Outdoors Magazine advertisements, FLW Radio, FLWOutdoors.com, participation in the Family Fun Zone, signage at tournaments, angler-award programs, and inclusion in promotional and public relations materials. Yo-Zuri will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products.
“We are thankful to Yo-Zuri for their participation in our sponsorship program as we look forward to beginning the inaugural Wal-Mart FLW Kingfish season,” said Irwin L. Jacobs, chairman of FLW Outdoors. “Yo-Zuri’s sponsorship of the Wal-Mart FLW Kingfish Tour will allow them to market their innovative fishing line to the top kingfish anglers in the world.”
Yo-Zuri’s Hybrid fishing line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during a patented extrusion process. Hybrid takes advantage of the abrasion resistance, strength, and sensitivity of fluorocarbon, while utilizing the flexibility and softness of nylon.
Yo-Zuri America Inc. is a wholly owned subsidiary of Duel Co. Inc. of Japan – the leading global manufacturer and distributor of fishing lures and lines. Yo-Zuri produces and sells top-quality freshwater and saltwater lures, “Hybrid” fluorocarbon/nylon blended fishing lines as well as 100 percent fluorocarbon leader in clear and new disappearing pink colors. Yo-Zuri products are available through major fishing tackle shops and other sporting-goods retailers.
FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart has served as the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and more information about them, please visit FLWOutdoors.com’s sponsor page.
For more information about Yo-Zuri, visit ww.yo-zuri.com. For more information about FLW Outdoors, visit FLWOutdoors.com or call (270) 252-1000.
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