MINNEAPOLIS (Dec. 13, 2004) — FLW Outdoors announced Monday that Oh Boy! Oberto® Beef Jerky, maker of America’s No. 1 favorite jerky, will be a core sponsor of the new Wal-Mart FLW Redfish Series. Oh Boy! Oberto has been making high-quality meat snacks for more than 85 years and is a recognizable name on a long list of companies that sponsor FLW Outdoors, the world’s leading marketer of competitive fishing.
“Have Fun!” – the company slogan for more than 50 years – exemplifies the experience people have while they enjoy America’s No. 1 favorite jerky. Through its sponsorship, Oh Boy! Oberto will have the opportunity to connect with more than 52 million anglers in the United States. The easy-to-pack snacks are perfect for people with on-the-go lifestyles and families who head outdoors to enjoy America’s waters.
As a core sponsor, Oh Boy! Oberto Beef Jerky will be a visible component of the Wal-Mart FLW Redfish Series as well as the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.
“Our main customers are families who regularly participate in outdoor activities,” said Mick Tyler, vice president of marketing for Oh Boy! Oberto. “We’re excited to reach a new segment of the outdoor audience, and our sponsorship of the Wal-Mart FLW Redfish Series provides us with the perfect channel.”
In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series to its list of competitive fishing circuits. The new FLW Redfish Series, set to kick off in March 2005, aims to meet the demand and grow the market for competitive redfish angling, making the sport bigger and better than ever before.
The tournament trail boasts an unprecedented $1.9 million cash purse and will consist of two divisions – East and West. Each division will have four events in the 2005 season. The eight qualifying tournaments are two-day team events, each sporting a $200,000 purse. The season concludes with the no-entry-fee $300,000 Wal-Mart FLW Redfish Series Championship.
As more than 52 million Americans spend time on the water every year, businesses are seizing an opportunity to reach a segment of consumers known for their loyalty to sponsor products.
As a core sponsor, Oh Boy! Oberto Beef Jerky will be featured in a variety of media formats maintained by FLW Outdoors. Oh Boy! Oberto Beef Jerky will appear on “FLW Outdoors” television that is broadcast on Fox Sports Net. Oh Boy! Oberto products will also be publicized through FLW Outdoors Magazine advertisements, FLW Radio, FLWOutdoors.com, participation in the FLW Tour Family Fun Zone, signage at tournaments, angler-award programs, and inclusion in promotional and public relations materials. Oh Boy! Oberto will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products.
“Oh Boy! Oberto is a loyal partner that has realized the value of sponsoring FLW Outdoors,” said Irwin L. Jacobs, chairman of FLW Outdoors. “We’re thrilled they have decided to broaden their sponsorship program to include the Wal-Mart FLW Redfish Series.”
Family owned and operated since 1918, Oberto Sausage Company is one of the largest meat-snack companies in the nation. Oh Boy! Oberto Beef Jerky is manufactured in Kent, Wash.
FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart has served as the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and more information about them, please visit FLWOutdoors.com’s sponsor page.
For more information about Oh Boy! Oberto, visit www.ohboyoberto.com or call (877) 453-7591. For more information about FLW Outdoors, visit www.flwoutdoors.com or call (270) 252-1000.
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