MINNEAPOLIS (Feb. 16, 2007) — FLW Outdoors announced today an expansion of the Land O’Lakes Angler of the Year program with the nation’s No. 1 marketer of branded butter and deli cheese. New for 2007, the top tournament trails administered by FLW Outdoors will participate in the Land O’Lakes AOY program. The new agreement spans the Wal-Mart FLW Tour, both divisions of the Wal-Mart FLW Series, the Wal-Mart FLW Walleye Tour, the Wal-Mart FLW Kingfish Tour and both divisions of the Wal-Mart FLW Redfish Series.
Land O’Lakes has been at the helm of the FLW Tour Angler of the Year program, one of the most sought-after designations in all of professional fishing, since 1997. This prestigious honor annually goes to the tour’s best and most consistent angler.
The criteria for Land O’Lakes AOY across all five circuits will mirror the current criteria on the FLW Tour. The pro, or team, who accumulates the most points during the 2007 regular season will win AOY honors. Additional elements include specialized Land O’Lakes life jackets for the current leaders to wear during competition and a Land O’Lakes weigh-in bag in which the current leader transports his fish to the scale. The increased AOY sponsorship will enhance the Arden Hills, Minn., dairy producer’s coverage in all the FLW Outdoors media formats.
“Land O’Lakes is excited about expanding the Angler of the Year award to all the top tournament trails within the Wal-Mart FLW family,” said Land O’Lakes Vice President, Retail Cheese, Thea Keamy. “The additional awards are a great opportunity to recognize all the exceptional performers throughout the different tour circuits, as well as spread the exposure of the LAND O LAKES brand name. This expansion of the award commemorates our first 10 years with the Wal-Mart FLW Tour and the Angler of the Year program.”
FLW Outdoors President and CEO Charlie Evans said: “For the past decade, Land O’Lakes Angler of the Year has been awarded to the best angler over the course of a full season. This truly is the highest honor we bestow in our sport. Rather than rewarding individual events, it evaluates the consistency of a competitor over a large body of work.”
Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors administers the Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail presented by Abu Garcia, Ranger Owners Tournament Championship Series, Wal-Mart FLW Walleye Tour, Wal-Mart FLW Walleye League, Wal-Mart FLW Kingfish Tour, Wal-Mart FLW Kingfish Series, Wal-Mart FLW Redfish Series and Wal-Mart FLW Striper Series. These circuits offer combined purses of nearly $43 million through 238 events in 2007.
Wal-Mart and many of America’s largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world’s leading supporter of tournament fishing.
For more information about Wal-Mart, visit Wal-Mart.com .
For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000.
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