BRENTWOOD, Calif., Nov 20, 2007 -- Privately held U.S. Angler’s Choice, the nations leading team bass tournament trail and Bass West USA Magazine today announced a reorganization of their structure and management to focus on customer service and overall growth of the businesses. This alignment has Mark Mendez moving out of the day to day operations of the business into the position of Chairman of the Board. Mr. Mendez will concentrate on real estate development and retail stores. Tom Leogrande has been named CEO and Teresa Deshler has been named CFO of both U.S. Angler’s Choice and Bass West USA magazine.
"We're moving aggressively to deliver the best customer service possible to the anglers, advertisers and readers -- and seize new opportunities we see ahead for both the magazine and the tournament circuit," said Tom Leogrande chief executive officer. "The tournament circuits have been steadily growing for the past few years and we currently see a huge opportunity to continue that growth and to provide our anglers a circuit that best fits their needs.”
The company will be reshaping Bass West USA magazine to continue to be a leader in the bass fishing magazine industry but, also take the next step in its evolution to becoming the number one magazine for bass anglers across the country. On the tournament trail side, U.S. Angler’s Choice will continue their partnership with Legend Boats and Mercury Marine and capitalize on their broad product base as well as offer additional tournament trails throughout the country.
Along with the appointment of Tom Leogrande as CEO of U.S. Angler’s Choice and Bass West USA magazine Teresa Deshler has been named CFO. “So many of our customers love what we have to offer, we need to raise the bar and deliver top notch customer service. The re-organization of our business will help us tremendously in providing exactly that. Our products have already been successful and this is the perfect move to take us to the next level”, said Deshler.
Along with the naming of Leogrande and Deshler to executive management the U.S. Angler’s Choice and Bass West USA magazine office is being relocated. Still maintaining its Brentwood base, the offices are being moved across town to 420 Beatrice Court Suite C Brentwood, California 94513.
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