SPORTCON APPOINTS ARMSTRONG AS CONSERVATION OFFICER

The Sportfishing Conservancy Leads The Charge For Conservation Of California's Fishing Communities

ALISO VIEJO, Calif. - Veteran angler Jenny Armstrong has been appointed Conservation Officer by The Sportfishing Conservancy (SportCon). Armstrong, who was recently selected as "Best Female Angler" on the West Coast for 2009, will be working alongside Southern California fishing clubs to help promote conservation throughout the sport.

"We are so pleased to have Jenny join our burgeoning organization. She's worked with thousands of fishing enthusiasts in California for many years," said Tom Raftican, president of SportCon. "She will serve as a liaison between our organization and the state's fishing clubs to encourage conservation initiatives."

With a passion for fishing and a background in education, Jenny has been actively involved in the fishing industry for more than twenty years. In 2007, she was recognized as "Fishing Ambassador" by the California Department of Fish and Game. No longer a stranger to the issues surrounding fishing, Armstrong hopes to highlight and recognize all of the conservation efforts that are put forth by recreational anglers.

As Conservation Officer for The Sportfishing Conservancy, Jenny is looking forward to working with anglers throughout Southern California.

"Most fishing clubs already have some type of conservation project in place. Some help to restore habitat, some take kids fishing, some help to collect and recycle used fishing line," says Armstrong. "For those clubs that want to get involved in a project and those that have already established one, we want to promote and recognize those efforts".

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For more information about The Sportfishing Conservancy or to contact Armstrong, go to www.SportCon.org or email Jenny at Jenny@sportcon.org

James Chisum - Account Coordinator
Miller Geer Arizmendez, Inc.
18327 Gridley Rd, Ste I
Cerritos, CA 90703
562-467-2020
JamesC@millergeer.com