EARLY TIMES KENTUCKY WHISKY LAUNCHES “REEL IN A MILLION” CONTEST

Winner Will Fish With Professional Angler Kevin Wirth for One Million Dollars

Louisville, KY – Early Times Kentucky Whisky has announced the popular “Reel in a Million” contest will return for 2010. The winner will receive a dream fishing trip to Lake Erie in Buffalo, New York for a chance to catch a tagged bass worth one million dollars.

Early Times will lend the help of Team Early Times’ Kevin Wirth, one of the world’s top-ranked anglers, as his or her fishing partner for the day. Together they will try to reel in 25 tagged bass connected to great prizes including the “Big Cash Bass” worth one million dollars.

“Not only is there a million dollars on the line, but this is one of the only fishing promotions that we know of where a consumer will have the opportunity to work side-by-side with a world class angler to win great prizes,” said Joe Murray, brand manager for Early Times Kentucky Whisky.

Starting June 1, 2010, consumers 21 years of age and older can enter Early Times’ “Reel in a Million” contest on-line at www.earlytimes.com, or by mail using entry forms available in-stores. Early Times will select a winner in early August and the “Reel in a Million” event will take place on September 25. The winner and one guest will be provided with travel to Lake Erie along with two nights accommodations. Entries must be received by July 31, 2010.

In addition to the million-dollar tagged bass, the lucky angler is eligible to pull in the other 24 tagged fish all which are connected to prizes including a Triton VT17 bass boat and various gift certificates. Whether it is Wirth who catches a tagged bass or the sweepstakes winner, Early Times will give all prizes and money to the winner of the contest. For full sweepstakes details visit www.teamearlytimes.com.

About Team Early Times

Early Times Kentucky Whisky, is enjoyed in 28 countries around the world and the Early Times Mint Julep is the "Official Drink of the Kentucky Derby™." For more information visit www.earlytimes.com. Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Old Forester, Fetzer wines, and Korbel California Champagnes.