BERKLEY EXPERIENCE TRAILER TO STOP IN PIERRE, S.D.

COLUMBIA, S.C. (June 21, 2010) - The Berkley Experience Trailer will be at Lynn’s Dakotamart Tackle store in Pierre, South Dakota for the next stop in 2010. The 60-foot trailer of fun and activities brings fishing education to all skill levels of anglers. The scheduled stop for the Berkley Experience Trailer is June 25th and is set to end June 27th.

The trailer has new videos and interactive demonstrations on line and bait. The Berkley Experience Team will have seminars scheduled throughout the day to cover the four main components of fishing:

Line Selection
Rigging Techniques for Bait
Reel Maintenance
Rod Selection

Each stop has special retail promotions only available while the trailer is at the location. These include line, bait, rods, reels and combos.

“We look forward to educating anglers as we head to the Dakotamart Tackle store in Pierre,” said Andrew Marks, Marketing Director. "The Experience Trailer staff is ready to help anglers of all ages and skill levels learn about fishing, our products and how best to use them to catch more fish. This event is great to introduce young anglers to the sport of fishing or simply to attend to get out of the house.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

UPCOMING BERKLEY EXPERIENCE STOPS

June 25th – 27th
Lynn’s Dakotamart Tackle
120 W. Sioux Ave.
Pierre, SD 57501

September 3rd – 5th
Bass Pro Shops
1000 Bass Pro Drive NW
Altoona, IA 50009