ILLINOIS MAN TO FISH FOR ONE MILLION DOLLARS

Louisville, KY – Michael Skidmore of Chicago, IL has been selected as the winner of the Early Times Kentucky Whisky “Reel in a Million” contest. Skidmore, 49, was randomly chosen out of over 10,000 entries for a chance to reel in a tagged bass that could change his life forever. He will travel cross-country to Lake Erie in Buffalo, NY on September 25 for a chance to catch a tagged bass worth one million dollars.

Early Times will lend the help of Kevin Wirth, one of the world’s top-ranked bass anglers, as his fishing partner for the day. Together they will try to reel in 25 tagged-bass connected to great prizes including the “Big Cash Bass” worth one million dollars. In addition to the million-dollar tagged bass, Skidmore is eligible to pull in the other 24 tagged fish which are connected to prizes including a Triton bass boat, gift cards and fishing gear. Regardless of whether Wirth or Skidmore catches the tagged bass, all money and prizes will go to Skidmore.

“Everyone at Early Times is thrilled to have Michael as our sweepstakes winner and hope he and Kevin have a million dollar day on the water,” said Joe Murray, Brand Manager for Early Times Kentucky Whisky. “Hopefully this weekend will be an experience that Michael will never forget.”

Along with the chance to fish with Wirth for the tagged bass, Skidmore will receive a custom fishing rod and reel along with a tackle box from Early Times for her day on the lake. He will be provided with travel and accommodations to Lake Erie.

“I want to thank Early Times for giving me this once in a lifetime opportunity to fish with a professional angler and have the chance to win a million dollars,” said Skidmore. “I am really looking forward to spending the day on the lake with Kevin and bringing home the million dollar fish.”

Skidmore and Wirth will launch Saturday morning, September 25, at approximately 8:00 a.m. from NFTA Boat Harbor on Lake Erie. They will have eight hours total on the lake to catch a tagged bass before returning to the marina.

About Early Times

Early Times Kentucky Whisky is enjoyed in 28 countries around the world and the Early Times Mint Julep is the "Official Drink of the Kentucky Derby™." For more information visit www.earlytimes.com. Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Woodford Reserve, Tequila Herradura, el Jimador Tequila, Canadian Mist, Old Forester, Fetzer wines, and Korbel California Champagnes.