COLUMBIA, S.C. (October 1, 2010) - Pure Fishing has partnered with the American Breast Cancer Foundation (ABCF) to help with early detection of breast cancer in women and men. Shakespeare® began the program in 2007 and Ugly Stik® joined the program one year later. Donations to date exceed $150,000.
In recognition of October as National Breast Cancer Awareness month, Pure Fishing announces that future donation plans have expanded to encompass Pure Fishing Brands like Berkley®, PENN® and Stren®.
“Pure Fishing is a proud supporter of the American Breast Cancer Foundation and its mission to provide individuals in financial need, their families, and their loved ones with education, support and access to the early detection of Breast Cancer,” said Mike Phillips, Shakespeare Product Manager. “Since choosing American Breast Cancer Foundation as our charity of choice, Pure Fishing has donated over $150,000 to the organization and will continue to support ABCF, which provides life saving breast cancer screening assistance through outreach events.”
The Shakespeare Ladyfish series was created using lightweight actions and lengths, sleek grips, and reels specifically for women anglers. The Shakespeare Ladyfish series includes five spinning combos, spincast combos, rods and reels. The Ladyfish series offers a wide range of actions and lengths designed to help women tackle any fishing challenge.
For 2011, Shakespeare is also offering a new women’s specific Catch More Fish combo – a spincast reel and rod complete with line, hooks and bait. Also new for the coming year is a Ladyfish combo rod and reel and two new Ugly Stik LadyFish kits available in a spincast or spinning rod and reel with bait, line and terminal tackle.
For more information or the location of the nearest Shakespeare, Berkley, PENN or Stren Authorized Dealer call 1-803-754-7000 or visit the website at www.purefishing.com. To donate to or learn more about the American Breast Cancer Foundation please visit their website at www.abcf.org.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.
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