Amsterdam – Navionics announced yesterday that Navionics Mobile Apps HD for iPad, the latest innovation added to the Navionics World, won the Design Award, METS (DAME) Award for the 2010 Marine Related Software Category and for the Most Innovative Product.
The DAME Award’s Jury chairman, Bill Dixon, commented on the opportunities of the nominations, “On this 20th anniversary, I was delighted to see the number of new companies to METS that had also put products up for these awards among the 132 entries. One can see the tremendous effort that the nominees have put into identifying new product opportunities, and then ensuring that these designs meet the ever more demanding customer expectations. These are the products that we hope will excite the end user, to invest both in new boats and equipment, all designed to enhance the overall experience of today’s demanding boater.”
The motivation of the choice of Navionics Marine as best boating software was:“This system’s ease of use was better than any the Jury had seen to date. With fingertip control provided by the iPad it was extremely easy and intuitive to manipulate the charts and establish routes and waypoints. Moving from screen to screen, updating charts, and zooming in on a landmark was expected to be very simple even on a moving boat.”Thanks also to the new feature, the User Generated Content, which allows the user to edit the charts and to benefit from an entire community’s revisions in real time, Navionics obtained also the second Award as most innovative product. After the last award obtained in 2008 in the Marine Related Software Category for his first iPhone application, this is the latest confirmation of the key role Navionics World is going to have for all boaters.
As stated by the president Giuseppe Carnevali: “Boating is a lot more than just navigating from A to B. No matter if you are on the boat or off the boat, Navionics has an app for you that works seamlessly on your plotter, your iPad, your smartphone, your PC and allows you to do all your planning, your checking charts and weather, your navigation, your re-living of your boating experience, easy and enjoyable, anytime and anywhere. Navionics World extend your boating experience beyond navigation, and beyond the boat itself.”
For more information on Navionics World and all the other Navionics products, please visit www.navionics.com, or contact Navionics, mobile@navionics.com
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