MINNEAPOLIS (Feb. 10, 2011) – Modern research and development pioneer 3M has joined forces with FLW Outdoors, the world’s largest tournament-fishing organization, to highlight its ScotchBlue™Painter’s Tape, Command™Brand adhesive strips, Scotchgard™ and Scientific Anglers™brands.
”To have one of the world’s most renowned and innovative companies embrace the sport of fishing and outdoor lifestyle is exciting,” said Trisha Blake, president, FLW Outdoors Marketing Division. “They will be heavily rewarded for supporting such a loyal consumer group.”
3M and its multiple brands will be highlighted across the numerous platforms of FLW Outdoors, including all bass and walleye events, its websites, “FLW Outdoors” television show on VERSUS, and its bass and walleye magazines.
Frank Wilson, VP/GM Key Accounts, 3M Consumer and Office Business said, “3M is very excited to be associated with FLW Outdoors. We look forward to being a part of their phenomenal tournament-fishing organization and sharing these highlighted brands with the outdoor enthusiast and their families.”
3M will host displays promoting its products and sponsored angler during the 2011 season while providing promotional products and offers to fans at the FLW Outdoors Expo, surrounding all Walmart FLW Tour and championship tournaments, and the College Fishing Festival, held in conjunction with National Guard FLW College Fishing events. In addition, 3M will reach thousands of outdoor enthusiasts and their families throughout the country through these and other events associated with retailtainment, which brings entertainment to the retail experience and was made famous by Walmart.
Eight-year FLW Tour pro Ray Scheide will represent ScotchBlue™Painter’s Tape. Scheide, who has qualified for the Forrest Wood Cup five times, has amassed nearly $750,000 in career earnings and won two Tour events
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. For more information, visit www.3m.comor follow @3MNews on Twitter.
ABOUT FLW OUTDOORS
FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.
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