COLUMBIA, S.C. (July 14, 2011) – The Abu Garcia® Revo® MGX™ has been awarded the Best Freshwater Reel Award at the 2011 ICAST show in Las Vegas, Nev. At a mere 5.4 ounces, the MGX is the next generation of low-profile baitcast reels.
Lightweight and functional, the Revo MGX is the new standard by which all other reels will be measured. The Revo MGX was recognized by the voters as the top new baitcast reel for 2012 by the select ICAST attendees, which include active editorial journalist and retailers.
The combination of enhanced compact design, one-piece X-Mag™ magnesium alloy frame and lighter-than-aluminum C6 carbon sideplates produces the next generation of ultra-lightweight low profile baitcast reels.
“This award is a reflection of the hard work that our entire team put in from concept to production,” said Andrew Wheeler, Abu Garcia Product Brand Manager. “The Revo MGX is a reel that won’t wear the angler down, and doesn’t cause undue stress to an angler’s wrist. We are very excited to accept this award and look to continue the success in the future.”
The Revo MGX is more than just a lightweight reel. The Infinitely Variable Centrifugal Brake system (IVCB-IV™) can be adjusted externally without removing the side plate, as standard centrifugal brakes require anglers to do. The precise brake adjustments allow anglers to easily cast in a wide range of conditions and a wide variety of bait sizes, especially extremely light baits. Other baitcast reels struggle to cast these lightweight baits. The IVCB-IV brake points are vertically implemented allowing 28 positions of adjustment, compared to centrifugal brakes that are either on or off.
The MGX includes nine stainless steel HPCR™ (High Performance Corrosion Resistant) bearings plus a roller bearing, Infini II™ spool, Carbon Matrix™ drag system and Titanium coated line guide. The durable aircraft grade aluminum main gear reduces weight as does the compact bent carbon handle with flat EVA knobs. The recessed reel foot is more comfortable and moves the crank handle closer to the reel.
The Revo MGX has a line capacity of 115 yards of 12-pound monofilament fishing line or 110 yards of 30-pound braid. Two models of the Revo MGX are available, both in right hand retrieve. MSRP is $349.95.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation:
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
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