ALEXANDRIA, VA - The Recreational Boating
& Fishing Foundation (RBFF) today announced that its consumer website
TakeMeFishing.org, along with the mobile version of the website and its Fishington community, once again received multiple W"
Awards for creative excellence on the web. The 2012 W" Awards, which are
sanctioned and judged by the International Academy of the Visual Arts (IAVA),
received more than 3,000 entries. This is the seventh year of the W"
Awards and the fourth consecutive year that TakeMeFishing.org has been
recognized as a W3 winner. The awards place Take Me Fishing in the same ranks
as fellow website winners and sector giants eBay, Cisco, Sony and Nike.
The TakeMeFishing.org website, its mobile version and its Fishington
online community, received the following honors:
2012 W" GOLD AWARD
Fishington, Community
2012 W" SILVER AWARDS
TakeMeFishing.org, Lifestyle
TakeMeFishing.org, Homepage
TakeMeFishing.org, Visual Appeal
Fishington, Social/Networking
TakeMeFishing.org Mobile Version, Mobile Sites: Education
TakeMeFishing.org Mobile Version, Mobile Sites: Sports & Recreation
"Online, mobile and social networking communications play a larger role in
our lives now than ever before," said RBFF President and CEO Frank
Peterson. "We are proud to receive these 2012 W" Awards. The awards
confirm that these critical tools are being used to the best advantage in our
efforts to reach and involve millions of new participants in boating and
fishing."
In FY 2012, TakeMeFishing.org digital tools attracted more than 5.2 million
visits and won several awards in addition to the coveted W" Awards. The
website, mobile version and Fishington community also
earned a Gold Circle Award from the American Society of Association Executives
(ASAE), five Gold Awards and four Silver Awards in the Annual Communicator
Awards Competition, and were recognized as "Best in Industry" in the
Web Marketing Association's WebAwards competition.
The W" Awards honors creative excellence on the web, and recognizes the
creative and marketing professionals behind award winning websites, marketing
programs, and video work created for the web. A complete list of W" Award
Winners is available at www.w3award.com.
About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in
recreational angling and boating, thereby protecting and restoring the nation's
aquatic natural resources. RBFF helps people discover, share and protect the
legacy of boating and fishing through national outreach programs including the
Take Me Fishing™ campaign.
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