Powell Rods Announces Armando Luzuriaga as New Pro Team Member

Powell Rods Announces Armando Luzuriaga as New Pro Team Member

Novato, Calif. – As the fishing season begins to kick into high gear, Powell Rods has entered the fast lane with the addition of another quality team member to their ranks.  Campbell, Calif. pro Armando Luzuriaga; a regular on professional circuits on the California Delta, has joined the Powell Rods pro staff.

Luzuriaga is a veteran of some 28 victories on the San Joaquin Delta in his fishing career, he has earned three Angler of the Year titles and has the distinction of winning one of the largest team tournaments in the history of fishing tournaments in the state of California, when he won a 282 boat Western Roundup Pro Team Open on Clear Lake in October of 1999.

The veteran angler said that he is thrilled to be joining the Powell Rods team, and he is looking forward to working closely with the company.  "I've known Keith (Bryan, president of Powell Rods) for many years dating back to the time he started the Powell Max lineup that launched the company into the bass market," said Luzuriaga.  "I've been impressed with how he has handled himself and the growth of his company and look forward to fishing the rods of such a strong local brand and to helping him in testing and development of products in the future.  I had the chance to join several other teams recently, and I just felt like Powell was the right place for me to call home."

Joining the Powell Rods team adds another quality brand to Luzuriaga's sponsorship portfolio.  He is currently on the pro teams of P Line, NUMA Optics, Bladerunner Tackle, Paycheck Bait Company, Lake Fork Trophy Lures, Royal Woodworks, House of Bagels, Clearlake Bait and Tackle and Hardcore Bass Fishing apparel company.

Bryan himself said that being able to work with an angler like Luzuriaga was a privilege.  "Armando's reputation as a top angler on the Delta is known throughout the region and beyond," he said.  "He works hard with his sponsors, and when he contacted me about the possibility of working with him, I jumped at the chance." 

He also said that the addition of Luzuriaga strengthens a Powell Rods team that includes several national touring pros and strong regional performers.  "Armando brings a strong work ethic and understanding of how equipment should work on the water," said Bryan. "That combination will help Powell in testing and research phases of our development process; we're happy to have him join the team."

Powell Rods is a 103 year-old company with its roots in fly fishing. In 2005, Powell introduced their Max Series of fishing rods featuring proprietary high modulus graphite Maxumfiber blank material coupled with the world’s highest quality rod building components.  In 2011, Powell followed with the Endurance Series; built on an enhanced version of their proprietary Maxumfiber blank material and teamed with premium components.   They then included the Diesel lineup in 2012, which added a value priced line of rods to the brand.

Each Powell rod is the product of many years of rod building experience and the expertise of our design team that couples engineering and angler input; the result is a rod that of exceptional quality and high performance demanded by anglers. The Powell focus is to provide products with the highest quality standards, backed with superior customer service. Try one and see why a Powell bass rod is the best performance and value on the planet 

To find a Powell retailer near you, please visit www.powellco.com, or call them at (888) 635-9763.