Glenwood, AL -- Beginning in August, the Pursuit Channel will
introduce its newest tagline - "We Deliver the Outdoors" - through an
ingenious brand-identity television commercial campaign starring the popular
funnyman Fish Fishburne. The commercials follow Fishburne as he rattles down the quiet streets of Glenwood,
Alabama parceling boxed pieces of Pursuit Channel to the town's bucolic
residents from the roll-door cargo vault of a superbly retro delivery van.
"The addition of a professional, approachable outdoorsman like Fish Fishburne as one of this network's primary spokesmen is
representative of our continued commitment to quality outdoor
programming," said Pursuit Channel Founder and CEO Rusty Faulk. "All
of our loyal outdoor viewers will recognize Fish from his time as a television
and outdoor event host. In essence, Fish was project-ready for this network's
new 'We Deliver the Outdoors' tagline, which recognizes and honors the spirit
of passionate, salt-of-the-earth folks who share and enjoy our many outdoor
blessings," Faulk concluded.
Decades ago, Fishburne joined the professional bass
fishing circuit under the "Team Grandma" banner, honoring the
contributions of his first sponsor, his grandmother, Kathryn Rounsaville. Fishburne turned
that into a 12-year career, winning B.A.S.S. qualifying tournaments and
competed in four Bassmaster Classics. He followed those successes to outdoor
television, hosting the likes of ESPN's Bassmasters,
ESPN Outdoor Radio, TNN's Go Fish and the Outdoor Channel's Ultimate Match
Fishing series. His television work has received positive reviews from the
Chicago Tribune, the San Francisco Examiner, the Baltimore Sun and TV Guide.
Best of all, Fish, as he is known from New York to his native Tennessee, is a
passionate youth recruiter for the out-of-doors, with the energy, timing and
humor to be called one of the very best funnymen that the outdoor lifestyle has
ever spawned.
"I'm a huge fan of the Pursuit Channel and I think this campaign delivers
a clear message in an engaging and fun way," said Fishburne.
"There were no actors used in these Pursuit Channel commercials; this is
as real life, real people and as great outdoors as it gets."
Dallas, Texas-based 41 Entertainment has been charged with producing these
brand identity announcements, which were created to highlight Fish's unique
personality. 41 Entertainment has a rich history in the production of
high-quality television.
Wm A. Landers, President of 41 Entertainment adds,
"We at 41 are proud to be working with Fish and the Pursuit team in
launching this new campaign. We are confident that this will be the furtherance
of our successful working relationships."
About the Pursuit Channel: Headquartered in Glenwood, Alabama, Pursuit Channel,
launched in April 2008, is the most widely distributed, pure hunting and
fishing television network in the U.S. and is the only outdoor network
delivered in DISH (393 PRST) and DIRECTV's (604 PRST) basic packages, giving
Pursuit Channel, www.pursuitchannel.com,
a reach of approximately 40 million TV households, including on numerous cable
TV operators. MOOSE Media, www.moosemedia.tv,
directs sales and marketing efforts for Pursuit.
About 41 Entertainment: 41 Entertainment, www.41entertainment.com, is an
award-winning Dallas-based television/film production company and subsidiary of
London Broadcasting Company. 41 Entertainment produces numerous television
series and special programming, films, commercials, music videos and
documentaries. 41 Entertainment specializes in long form video and music
content.
CONTACT: Pursuit Channel, phone (334) 335-6926
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