Outdoor enthusiasts around the world have
looked forward to getting their favorite Bass Pro Shops catalog in the mail
since 1974. Now they can experience convenient navigation and a wealth of
features by using Bass Pro Shops' new interactive digital catalog for the iPad.
The interactive catalog app is available for free at the App Store.
"With the launch of the 2013 Saltwater Specialist Interactive Catalog,
Bass Pro Shops is leading the way in retail with an app that showcases products
and provides shoppers with product demonstrations, tips, and more robust
product descriptions and presentations," said Stan Lippelman,
vice president of marketing. "We've built in lots of support material such
as informative videos, detailed graphics, and useful tips from our fishing and
hunting pros. These features come together to create a convenient and unique
solution selling environment for the customer. For example, if you wanted to
try kite fishing, the new interactive catalog provides a short article with
tips on how to get started. Then you'd see a selection of all the gear you need
to enjoy that sport, from rods and reels to kites and accessories, in one
convenient place."
Bass Pro Shops' catalog app make searching for gear and expert advice faster
and easier. The interactive app includes user-friendly features that allow
users to tap, zoom, and scroll their way through a complete selection of
outdoor gear. Bass Pro Shops developed the catalog app for the iPad in-house,
using Adobe® Digital Publishing Suite.
In addition to the 2013 Saltwater Specialist interactive catalog, Bass Pro
Shops will launch the 2013 Fall Hunting Catalog in September. The 2013 Tactical
Shooting Catalog and the 2013 Christmas Gift Guide will be available later this
year. Many additional interactive catalogs are planned for 2014.
Outdoor enthusiasts also can download the basic catalog app for all 28 Bass Pro
Shops catalogs to their iPad or iPhone with the Bass Pro HD app. Shoppers can
take their favorite footwear, shooting, hunting, optics, fly fishing, boats,
lures, outdoor gear and other catalogs with them wherever they go. The Bass Pro
HD app is also available free of charge from the App Store.
Bass Pro Shops also offers games for hunting and fishing enthusiasts. Gamers
can download and play "The Hunt" and "The Strike" for free
on their iPhone, iPad or iPod touch (requires iOS 5.0
or later). "The Hunt - King of Bucks" is a fast-paced game that tests
players' hunting and shooting skills for big game and varmints. Upgrades and
power ups increase gamers' chances of bagging a trophy with scents, calls and
more.
"The Strike" features live tournaments where gamers can compete
against their friends from around the world for a spot on the leaderboard.
Players can cast, set the hook and reel in bass, walleye, northerns,
musky, and trout just like they were really fishing.
To download the Bass Pro Shops Interactive Catalog app, visit https://itunes.apple.com/us/app/bps-catalog/id667548745?mt=8
To download the Bass Pro Shops Catalog HD app, visit https://itunes.apple.com/us/app/bass-pro-shops-catalog-hd/id580874501?mt=8
To download Bass Pro Shops - King of Bucks, visit https://itunes.apple.com/us/app/bass-pro-shops-hunt-king-bucks/id546759163?mt=8&ls=1
To download Bass Pro Shops - The Strike Pro Angler, visit https://itunes.apple.com/us/app/bass-pro-shops-strike-pro/id566743044?mt=8&ls=1
About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 77 retail stores
and Tracker Marine Centers across America and Canada that are visited by more
than 116 million people every year. Bass Pro Shops' stores, many of which
feature restaurants, offer hunting, fishing, camping and other outdoor gear
while their catalogs and website serve shoppers throughout the world. The
company's Tracker Marine Group® (www.trackerboats.com),
which has produced the number one selling brand of fishing boats for more than
35 years, manufactures and sells a variety of boats for fishing and cruising.
Family fun is on tap at Bass Pro Shops' resort Big Cedar Lodge® (www.bigcedar.com), voted number six by
Travel + Leisure Magazine as World's Best Hotels for Families. For more
information, visit www.basspro.com. To
request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.
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