BIRMINGHAM, Ala. - Building on their
partnership of three consecutive years, JL Marine Systems and B.A.S.S. LLC have
signed an agreement for JL Marine to continue as an official Supporting Sponsor
through 2015.
The new deal will keep JL Marine's Power-Pole brand in its highly visible
position as a sponsor of B.A.S.S.-owned competition trails. They include the
top-level professional Bassmaster Elite Series, the Bass Pro Shops Bassmaster
Opens Series, the grass-roots B.A.S.S. Nation events and the growing Carhartt
College B.A.S.S. Series.
Power-Pole products also will continue to receive exposure through B.A.S.S.
media properties, including in Bassmaster and B.A.S.S. Times magazines and on
Bassmaster.com.
"JL Marine Systems, manufacturer of the world-famous Power-Pole
shallow-water anchor, is proud to continue its sponsorship with B.A.S.S. The
combination of tournaments, television shows, magazines and website, together
with the best anglers in the world, provides a fantastic platform for us to
showcase our products," said Robert Shamblin,
vice president of JL Marine Systems, which is based in Tampa, Fla.
JL Marine introduced the first Power-Pole to the bass fishing market in 2006.
Since then, the shallow-water anchoring system has won over professional and recreational
anglers alike. Owning a bass boat equipped with one or even two Power-Pole
units has become a mark of the serious devotee of the sport.
"B.A.S.S. is proud to be part of a success story like Power-Pole's,"
said B.A.S.S. CEO Bruce Akin. "We feel we can help JL Marine Systems
introduce even more anglers to the Power-Pole - one of the true recent
inventions for bass anglers."
Power-Pole again will offer its Captain's Cash bonuses in the Opens Series and
in the Elite Series to anglers registered for the program and with boats
equipped with a Power-Pole unit. At Elite events, the highest-finishing
qualifying pro will earn an extra $1,000. At each Opens event, the
highest-finishing qualifying angler will receive a $500 bonus.
The Power-Pole system, which holds a bass boat in place against current and
wind, is available in several models: the Blade Series, Signature Series, Pro
Series II and Sportsman II.
"We are looking forward to showcasing our newest product, the Power-Pole
Micro designed for smaller boats, at the Bassmaster Classic in Guntersville
(Ala.) this February," Shamblin said.
For more information, visit www.power-pole.com.
About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing.
The organization advances the sport through advocacy, outreach and an expansive
tournament structure while connecting directly with the passionate community of
bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to
serve all fishing fans. Through its industry-leading publications - Bassmaster
Magazine and B.A.S.S. Times - comprehensive website Bassmaster.com and ESPN2
and Outdoor Channel television programming, Bassmaster provides rich,
leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro
Shops Bassmaster Open Series, Carhartt Bassmaster College Series, Bassmaster
Wild Card, B.A.S.S. Nation events and the ultimate celebration of competitive
fishing, the Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and
remains focused on issues related to conservation and water access. The
organization is headquartered in Birmingham, Ala.
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