BIRMINGHAM, Ala. - GEICO has become the
title sponsor of the 2014 Bassmaster Classic, the world championship of bass
fishing.
The GEICO Bassmaster Classic will be held Feb. 21-23 in Alabama with
competition on Lake Guntersville. The daily weigh-ins and other activities will
be in Birmingham, home base of B.A.S.S. LLC, owner of the Classic.
"It's a pleasure for us to play a larger role in the Bassmaster
Classic," said Ted Ward, vice president of GEICO marketing. "Bass
fishing, and the Classic in particular, is a wonderful way to enjoy what's
become an enormously popular sport. Entire industries have developed around
bass fishing and we're delighted to be part of it."
"This is our premier annual event, eagerly anticipated by hundreds of
thousands of fans," said Bruce Akin, B.A.S.S. CEO. "As title sponsor,
GEICO will enjoy the market inroads available only with the wide and deep reach
the Classic achieves, not only over the three competition days, but in the
weeks leading up to the event and in the months afterward."
Based in Chevy Chase, Md., GEICO is the third-largest private-passenger auto
insurer in the United States. GEICO - Government Employees Insurance Co. - was
founded in 1936 for members of the military and federal employees searching for
affordable coverage for their vehicles. Today GEICO serves all drivers with a
wide array of insurance services.
As the title sponsor of the Classic, GEICO will receive prime positioning in
Classic-related marketing efforts and activities.
Tens of thousands of fans are expected to attend the free admission GEICO
Bassmaster Classic at the Birmingham-Jefferson Convention Complex (BJCC) in
downtown Birmingham.
GEICO will receive branding of the Livewell seating area in the arena, and the
lucky fans selected for that front-of-stage view will be given "GEICO For
Your Boat" T-shirts. Marshals, the official observers who ride with
competitors in their boats, will wear GEICO-branded shirts.
The GEICO Everyday Leader Award, a bonus of $1,000 to the leader on the first
and second days of competition, adds another element to the event marketing
package.
The company will have an exhibit at the Bassmaster Classic Outdoors Expo, the
popular consumer show produced by B.A.S.S., at the BJCC. At Lake Guntersville,
the GEICO "Moneyman" from the company's popular television
commercials will lead the daily takeoffs.
GEICO also will be featured in Classic-related advertising, promotion and
editorial coverage in Bassmaster Magazine, received by the more than 500,000
B.A.S.S. members, and on Bassmaster.com. The digital exposure alone is expected
to meet or exceed that of the 2013 "Classic week," which had 25
million page views. The three competition days of the 2013 Classic garnered
17.5 million page views.
On The Bassmasters TV shows centered on the Classic,
GEICO will have ownership of an in-show feature. The Classic-themed shows will
air March 1-2 and March 9, March 15 and March 23 on ESPN2 - a total of 12 hours
of programming. Reairs are scheduled for The Outdoor
Channel.
About GEICO
GEICO (Government Employees Insurance Co.) is a member of the Berkshire
Hathaway family of companies and is the third-largest private passenger auto
insurance company in the United States. GEICO provides millions of auto
insurance quotes to U.S. drivers annually. The company is pleased to serve more
than 12 million private passenger customers and insures more than 19 million
vehicles (auto and cycle).
GEICO's online service center helps policyholders take care of policy sales,
policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles
(ATVs), travel trailers and motorhomes (RVs).
Coverage for boats, life, homes and apartments is written by non-affiliated
insurance companies and is secured through the GEICO Insurance Agency, Inc.
Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing.
The organization advances the sport through advocacy, outreach and an expansive
tournament structure while connecting directly with the passionate community of
bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to
serve all fishing fans. Through its industry-leading publications - Bassmaster
Magazine and B.A.S.S. Times - comprehensive website Bassmaster.com and ESPN2
and Outdoor Channel television programming, Bassmaster provides rich,
leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro
Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S.
Nation events and the ultimate celebration of competitive fishing, the
Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and
remains focused on issues related to conservation and water access. The
organization is headquartered in Birmingham, Ala.
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