(Jan. 30, 2014) – Old
World Industries, a leader in automotive aftermarket products, announces the
sponsorships of professional bass anglers Fred Roumbanis and Andrew Upshaw,
featuring the company’s PEAK Antifreeze and BlueDEF
Diesel Exhaust Fluid flagship brands.
Roumbanis, 35, competes
along the B.A.S.S. Elite Series and FLW Tour tournament trails. He has amassed
more than one million dollars in tournament earnings since beginning a
competitive bass fishing career in California in 1999. He now resides in Oklahoma.
Roumbanis, who relies on
a Ford diesel pickup as his tow vehicle, will run a truck and boat wrap during
the 2014 season that features BlueDEF Diesel Exhaust
Fluid as his title sponsor and PEAK Antifreeze as a secondary sponsor.
Upshaw, 26, grew up in
east Texas along the banks of Toledo Bend Reservoir where tournament fishing is
considered a standard lifestyle. While attending college at Stephen F. Austin
University, he became the first collegiate angler to qualify for and compete in
the prestigious Bassmaster Classic in 2012 on the Red River near Shreveport,
La.
Since graduation, Upshaw
has relocated to Oklahoma where he works as a social media specialist in the
outdoor industry and continues to complete in FLW Tour events and other bass
tournaments. Upshaw’s Toyota Tundra tow vehicle and boat wrap feature the PEAK
Antifreeze brand as his title sponsor and BlueDEF
Diesel Exhaust Fluid as a secondary sponsor.
Both Upshaw and
Roumbanis represent the new generation of young anglers who are mobile, competitive,
communicative, and who have do-it-yourself mentalities. The combination is a
good fit for the PEAK and Blue DEF marketing outreach efforts.
“Our company has a
history of sponsorships, but mostly around motorsports activities,” said Sean
Wheatley, senior brand manager for PEAK/BlueDEF. “We
know for a fact though that those who enjoy the outdoors are also the same
active Do-It-Yourselfers who like to change their own oil, antifreeze, and
otherwise tinker with their trucks. Hunters and anglers are typically high
mileage drivers who take pride in their vehicle care because they do so greatly
depend on them for their passion sports participation.”
Wheatley went on to say
that the Roumbanis and Upshaw sponsorships aren’t the company’s only recent
testing of the fishing waters for PEAK and BlueDEF,
pointing out another recent connection to tournament fishing.
“We’ve also become a
sponsor of Major League Fishing. We simply believe fishing is a good fit for us
and we’re excited to prove our interest in active outdoors enthusiasts through
these relationships. I’m confident Fred and Andrew will represent us well on
and off the water.”
For more information
about PEAK, BlueDEF and other Old World Industries
brands and products, visit www.OldWorldInd.com.
About Old World
Industries
Old World Industries,
LLC is among the largest privately-held companies competing in the automotive
aftermarket. The Northbrook, Illinois-based company enjoys a presence in
various consumer product and commercial/heavy-duty markets in more than 50
countries worldwide. Old World’s brands include a full line of PEAK automotive
products including Antifreeze, Motor Oil, Washer Fluid, 12-V Electronics,
Back-up Cameras and Wiper Blades; SIERRA Antifreeze; Fleet Charge Fully
Formulated Coolant; Final Charge 1 Million Mile Heavy Duty Global Extended Life
Antifreeze/Coolant; HERCULINER® Truck Bed Liner Kits; and BlueDEF®
Diesel Exhaust Fluid and Equipment. For more information, visit www.peakauto.com
and BlueDEF.com.