COLUMBIA, S.C. - Berkley® PowerBait will give one lucky fan
attending the Bassmaster Classic in Birmingham, Ala., the chance to win
$100,000 by simply casting into a target. During the final weigh-in on February
23, one individual in the BJJC Complex will be randomly drawn from the crowd
and allowed to cast to a target on the arena floor.
"The PowerBait Cast for Cash is a big deal at the final weigh in,"
said Andrew Marks, Berkley Director of Marketing. "We've had some really
close calls before, but so far not one person has been able to capitalize.
Everyone at the final weigh in has an equal chance to "Cast for Cash"
and hopefully one lucky individual will walk away with $100,000. PowerBait is
proud to give this opportunity to the Bassmaster Classic weigh in
audience."
The participant will be given his/her choice of a Berkley Lightning rod with an
Abu Garcia Spincast, Spinning or Baitcast
reel spooled with Berkley Trilene fishing line. Renowned angler and television
host Hank Parker will provide the individual with a one-on-one practice session
to become better acquainted with the tackle for the best chance to win the
$100,000 prize.
The actual cast will be made right before the final Super Six anglers weigh in
and the Bassmaster Classic Champion is crowned.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods
and reels with a portfolio of brands that includes Abu Garcia®, All Star®,
Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™,
Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®,
Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®.
Pure Fishing, Inc. operates in 22 countries with a dedicated workforce
conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden
Outdoor Solutions business segment, a leader in developing outdoor and active
lifestyle products. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse
range of consumer products with a portfolio of over 120 trusted, quality brands
sold globally. Jarden operates in three primary
business segments through a number of well recognized brands, including:
Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®,
Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®,
Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer
Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr.
Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®,
Sunbeam®, VillaWare® and White Mountain®; and Branded
Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy
Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First
Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®,
Lillo®, Loew Cornell®, Mapa®,
NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000
employees worldwide. For further information about Jarden,
please visit www.jarden.com.
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