Plano, IL - Build it right and they will
come... to the sporting goods store and buy it, that is. Empty spaces on store
shelves are proof that word of mouth is still the most genuine resource for
angler information about what's hot, and, what's not.
Now enter Southwick Associates-the nation's premier outdoors market research
firm-and their AnglerSurvey.com poll. It's the fishing industry's most
sought-after study. This annual assessment is the apex in surveys depicting the
goods that mean the most to anglers.
In 2013 alone, 18,559 reviews were compiled by participants concerning the
brands and products they purchased most frequently. And at the final weigh-in, Frabill took top honors in an extraordinary four categories
- the most of any company in fishing.
"The entire staff at Frabill continually prides
ourselves on connecting with the core of the consumer; not just what sells, but
what anglers need to catch fish," says Frabill
Vice President of Engineering, Ryan Kleckner.
"It's not just being an innovative company that keeps a customer coming
back to purchase your product, but making sure every piece we produce is the
best."
Tim Makos, design engineer of the company's hard
goods lines, chimes in about tough field testing. "What helps us in
designing product is that we all use it. We fish. We put the equipment through
the wringer. If something's not quite right, we fix it. Sure, being
all-the-rage in the fishing industry is important, but we make sure it's more
than just trendy. We make sure it works and stays working."
Top Landing Net Brand
There's a reason the phrase "Get the Frabill"
has become common lingo for many an angler just before the crucial moment of
scooping a fish. The trade name has proven itself by representing the toughest,
best-built nets on the market today.
From landing net designs that can subdue the most behemoth of saltwater
species, to ones that fold up and can be stowed out from under foot, there's a Frabill net made to meet every need.
The anglers have spoken, making Frabill number one in
landing nets.
Top Bait Bucket/Aerator Brand
Nobody takes fishing more seriously than anglers who use livebait.
Not only is the future of their catch at stake, but the risk of purchasing
expensive living, breathing morsels and having them parish before the first
cast. Frabill says it doesn't have to be that way.
That's why the designers at Frabill have taken livebait management to the highest level possible over the
years, creating containers to keep minnows, crawlers, leeches, shrimp and more
livelier than ever. To boot, there's an aerated bait bucket made for every
critter that can be nipped onto a hook, saltwater or fresh.
When the numbers were tallied, Frabill took the lead
as the best-of-the-best in bait buckets and aerators.
Top Ice Combo Brand
There's no doubting that when it comes to a company that offers ice anglers a
multitude of options in ice-fishing combos, Frabill
paves the way Zamboni smooth. (Um, that's a hockey
reference for the uninitiated.)
From couplings' paired perfectly for finessing miniscule morsels into the faces
of finicky fish, to a grouping of rods and reels that can handle the strike and
fight of the most ferocious finned beast, no company offered more high-quality
combos in 2013.
Ice anglers took note and purchased more Frabill ice
combos than any other.
Top Ice Tip-Up Brand
In a similar scenario, when it comes to the variety of models offered, Frabill gives folks scores of the ever-popular ice-fishing
tip-up.
From innovations like adding electronics to what was once thought of as a
primitive device, to specialty configurations and features for every tip-up
application, Frabill once again leads the way in
catching fish through a hole in the frozen facade.
The polls proved that Frabill is tops in tip-ups.
PLANO FISHING
A tradition of excellence. Owning a Plano® tackle box has become a heritage
that has endured for more than half a century. In 1952, Plano introduced the
first molded plastic tackle box. For the next fifty years, the Plano brand
found its way into the hearts and hands of four generations. Today, there's a 4
in 5 chance that if you own a tackle box, it was made by Plano. There are many
reasons why consumers choose Plano, including quality, durability and innovation,
but our favorite is "It's what my dad always used."
ABOUT FRABILL
Frabill, Inc. is in its 75th year of engineering
premium, trusted fishing equipment. Frabill's ice
fishing product lineup consists of portable ice fishing shelters, rod and reel
combos, tip-ups, bait containers, portable aeration, and premium ice fishing
apparel, including FXE Snosuit. Openwater
products include landing nets, portable aeration, bait containers, bait care,
bait traps and seines, accessories, and premium openwater
apparel, such as FXE Stormsuit. Visit www.frabill.com.
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