Cousins Tackle Corp. has launched
its new Raze family of rods, bringing Cousins’ American-made quality,
precision-tuned actions and fishing performance within reach of more anglers
than ever before.
The new Raze family includes more
than 35 models designed for a variety of freshwater and inshore saltwater
fishing needs. Raze rods are all hand crafted beginning with lightweight,
high-modulus graphite blanks rolled in Cousins own Huntington Beach, California
factory. Each Raze rod is then finished
with high-quality Fuji components, hand-wrapped by rod-building experts and
treated with a UV-resistant, slow-cure coating for durability and long lasting
good looks.
This level of American-made quality
is something anglers have come to expect from Cousins. New Raze rods, however, come with something
more — retail pricing designed to make these rods accessible to a greater range
of anglers, from tournament pros to weekend warriors. With list prices ranging from $145 to $275
and special discounts and instant cash rebates in effect through Labor Day,
anglers will be able to carry these new Raze rods out the door of their
authorized Cousins retailer for $104 to $198.
The Raze family includes 14
spinning and trigger-style bass models engineered to provide sensitivity, power
and technique-specific actions. Five
two-piece Raze trout rods are precision designed for popular lure and bait
fishing techniques. Three two-piece Raze
surf models are specially engineered for light-tackle surf fishing with baits,
soft plastics and crankbaits.
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Cousins Introduces Raze Rods/Page 2
The Raze family also includes 15
casting and spinning models engineered for inshore saltwater angling. With superior sensitivity, fast and
extra-fast actions and the power to control hard-fighting fish, these rods meet
a variety of inshore challenges on both coasts. Whether its West Coast calico bass,
yellowtail, seabass, stripers and halibut, or powerful snook, tarpon and redfish
out East, Raze Inshore Series rods are up to the task.
New Raze rods are scheduled to
appear in authorized dealers starting Summer 2014. These rods are backed by Cousin’s limited
warranty and factory service. To learn
more about the new Raze rod family — or the more than 300 models of quality,
American-made rods offered by Cousins for all styles of fresh and saltwater
fishing — go to your local Cousins tackle dealer, call Cousins at (714)
893-0423 or visit www.cousinstackle.com.
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About Cousins Tackle Corporation
Cousins Tackle Corporation is run by real-life cousins and fishing
industry legends Bill Buchanan and Wade Cunningham, who together helped create
iconic brands including Sage, Seeker, Fenwick, Sevenstrand, Berkley,
Spiderwire, Stren, Abu Garcia, Abel and Shikari. Cousins manufactures a full line of premium
quality rods for most styles of fresh and saltwater fishing, as well as a
selection of proven trolling lures and skirts, all in its Huntington Beach,
California facility. American made
Cousins products are available nationwide through select independent fishing
tackle retailers.