Successful Big Games Series of Lures

The world-famous Yo-Zuri Bonita, the lure that set the standards for traditional high-speed trolling lures, and the unique Yo-Zuri Squirt have gone through an extreme technological advancement in design! Now offered in the exclusive patented Sashimi Color-Change Technology and patented Wave-Motion Technology ribbed finishes.
 
YO-ZURI SASHIMI BONITA
The all-new Yo-Zuri Sashimi Bonita is now constructed out of a new proprietary material that is virtually indestructible. Rigged with ball-bearing swivels and super sharp, corrosion resistant, saltwater hooks to rein in the oceans' most sought after big gamefish. Our Yo-Zuri Sashimi Bonita is perfectly balanced with a natural swimming action and built-in external Yo-Zuri Sound System, setting the bar higher for high speed trolling lures. Available in two sizes, 6-3/4” and 8-3/8”, the Yo-Zuri Sashimi Bonita is designed for Wahoo, Yellowfin Tuna and many other species of Big Game Saltwater fish.
 
YO-ZURI SASHIMI 3D SQUIRT
The new Yo-Zuri Sashimi 3D Squirt’s tight wiggle action is perfect for casting or trolling for all saltwater gamefish. The new glow colors, durable skirts, large squid eyes and internal 3D Prism Lens make this squid lure irresistible. It has a sturdy 7-1/2” body, through-wire construction and sturdy hooks to hang on to your catch. All Sashimi Big Game lures are available in UV colors.
 
All Yo-Zuri Sashimi Series lures have two innovative, international patented features— the Sashimi Color-Change Technology and Wave-Motion Vibration.
 
Our first patent is the Wave Motion Technology - Sashimi lures have a patented ribbed surface, which creates distinctive Wave-Motion Vibrations that fish can detect with their lateral lines from long distances and in murky water conditions. Big fish hone in the Wave-Motion Vibration, and then see the color change behavior, triggering an aggressive reaction strike!
 
Our second patent is the Sashimi Color-Change Technology— this enables the lure to change colors every time it moves. Each lure has two distinct colors & patterns incorporated into them for a lifelike natural appeal. When it swims by a predator it changes color just like a panic-stricken baitfish. This impressive feature is sure to induce numerous strikes.
 
 
For over 50 years Yo-Zuri has been recognized as the fishing tackle industry’s leading manufacturer of quality fishing products designed for professional fishermen and enthusiasts worldwide.