You have a passion for the sport. So do we. At Berkley, we love
everything about it. The proof is in the quality and breadth of
fishing gear that Berkley produces. It is this passion in combination
with innovation that has made us the world’s leading fishing tackle
Fishi
company. We are the biggest company of our kind anywhere. Nobody on this planet pursues the art and science of catching fish like we do. From the day in 1937 when 16-year old Berkley Bedell began selling his hand-tied flies to tackle shops, we have dedicated ourselves to developing ever-sharper tools for the task.
Berkley’s full line of premium fishing tackle, tools and accessories are intended to fuel your passion for fishing. Our desire is to put superior fishing gear in the hands of those who love this sport as much as we do—whether that’s while fishing off a dock with a bobber or to compete in a million-dollar tournament. In doing so we are able to make good anglers great and make great anglers the best.
We are first and foremost, anglers ourselves. We never stop. We are relentless in providing the best and most technologically advanced equipment in all of fishing because we want every angler to enjoy their time on the water. At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish!