Livingston Lures’ EBS Technology™
Electronic Baitfish Sound Technology
Livingston Lures is the first and only company in the fishing industry to
develop a smart bait for anglers.
EBS ™ Technology
Livingston Lures feature Electronic Baitfish Sound (EBS™) Technology,
Electronic Baitfish
Sounds
which is embedded on a smart chip in the internal sound chamber of
each lure. This EBS Technology makes natural sounds mimicking
baitfish that bass, walleye, pike, redfish, striper, perch and
all predatory fish feed on. Natural baitfish sounds call fish
from beyond their sight, including dark or dirty water. Once fish are called and are in sight range, the sounds trigger
Smart Chip
instinctual survival strikes. The technology is activated
when the lure is submerged in water & automatically turns
off when out of the water and completely dry. EBS Technology attracts more fish and triggers more strikes so
you can catch more fish. It’s as close to fishing with live bait as you can get. The best part, just like fishing with
live bait, is all you do is throw it and catch.
Livingston Lures prides itself on reaching beyond the boundaries of traditional technology and providing first-of-its-kind technology to anglers all over the world. Livingston’s EBS sound technology is based on the natural feeding habits of fish. It’s more than just sight and noise; it’s natural sounds baitfish make. Sensing sound in the water is one of the most important attributes a fish has to locate food or to keep it from becoming food.
“Besides being able to detect sounds, a critical role for hearing is to be able to discriminate between different sounds (e.g., frequency and intensity), detect biologically relevant sounds in the presence of background noises, and determine the direction and location of a sound source in the space around the animal 1 ,” says the Effects of Mid- and High-Frequency Sonar on Fish report.
We focus our technology on how fish hear and design our lures based on that science.
Fish can hear in a few different ways:
• Fish can detect sound vibrations via a
lateral line system, located on either
side of their body.
• All fish have inner ears located near
the brain where they pick up higher
frequency sounds.
• They also have an air-filled swim bladder
that acts as a resonating chamber,
producing and receiving sound.
lateral line inner ear
swim bladder
As all fish can hear, all fish make sounds as well. When fish swim, their gill plates compress their swim bladder, which puts out sounds that entice hungry predatory fish to strike, which is what EBS Technology is based on.
1 Popper, N. Arthur. “Effects of Mid- and High-Frequency Sonars on Fish,” http://www.navsea.navy.mil/
nuwc/keyport/Environmental%20Documentation/Appendix%20B.pdf (accessed November 26, 2013).