With By jen eDgar
Story
Nutech Lures
physics of fishing
B
10
o James and Chane Garcia are changing the physics of fishing right before our very eyes; make sure you are paying attention. Bo, easily an engineering fishing genius doesn’t just see a lure, he sees a mechanical op- portunity, which he applies science to make an even better fishing tool. Bo has had a steady hand in the evolution of lure making since the mid-80s. adding science to engineering, Bo has lead the way in developing ways to powder coat jig heads, apply silicon skirts, and manufacturing techniques
and equipment to get a finished product. Bo invented a product that Berkeley, Strike King and Bass Pro among others have all tried at one time or another to take over and mass produce. For one reason or another, these plans always failed, most likely due to the manufacturing nightmare Bo’s lure design creates. Bo’s product was truly ahead of its time, so Bo waited…until now, the next generation of fishing is finally being released. There’s a NuJig on the block, and its here to stay. 1987, Bo James licensed his two patents to Viper lures to create a jig no one even knew what to do
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