Westernbass Magazine - FREE Bass Fishing Tips And Techniques - Fall 2015, Page 68

Westernbass Magazine - FREE Bass Fishing Tips And Techniques - Fall 2015, Page 68

part of their marketing budget supporting your efforts to be a successful tournament angler will be watching and how you present yourself and talk to people about those products you use.

The stories you tell, the language you use and how you dress are things that those decision makers will be looking at. It’s kind of like your audition. Find out what people want, give them all the information you can so they can make the decision that is right for them. This is where being humble can be a great asset. Humility is a good thing.

MANY HATS

Successful tournament anglers are part-time fishermen and fulltime fishing industry marketers. Marketing is important. The only reason a company would consider giving you free product is because they will sell more product than they give you for your efforts and they have a net gain. If they cannot attribute an increase in their business to your efforts, you could loose your sponsorship.

Any of the above-mentioned areas that you don’t have any experience in or are not good at is the first place to start to work on. Set goals, believe in yourself and never give up.

Last but not least, ask for God’s help. We can all use a little help.

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