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  • Last Day for Ish Meet and Greet at ISE Sacramento

    Last Day for Ish Meet and Greet at ISE Sacramento

    You got questions? Ish has got answers! Ask him at ISE Thusday and Friday Only!

  • BBT at Naci and McClure | January 20

    BBT at Naci and McClure | January 20

    Season-Openers for the Coastal Region and the Mother Lode Region Kick Off this Weekend | January 20

  • Get $50 back when purchasing both a new GPS plotter AND a Navionics card

    Get $50 back when purchasing both a new GPS plotter AND a Navionics card

    Get $50 back when purchasing both a new GPS plotter AND a Navionics card! Shop for one of the plotters listed below from any store and choose a Navionics+ Regions card to go with it!

  • Kingsbury and Turner Win Oroville | YSFC Top Results

    Kingsbury and Turner Win Oroville | YSFC Top Results

    Yuba Sutter Fishing Club hosted a youth bass open on Oroville Lake on January 14. There were 27 boats from all around Northern California.

  • Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Berkley and Abu Garcia, two of Pure Fishing’s global family of quality fishing tackle brands, have signed on as premier sponsors of the Bassmaster Classic and other bass fishing series and events, B.A.S.S. announced today.

  • LIfe Jacket Info and Discussion

    LIfe Jacket Info and Discussion

    Inflatable, Tournament Ready, Type I, Type III... Life Jacket Talk

  • America's #1 Best New Attraction honor given to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium

    America's #1 Best New Attraction honor given to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium

    Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, the largest, most immersive fish and wildlife attraction in the world, has been voted as America’s Best New Attraction. Individuals across the country made their voices heard by voting in the national contest, propelling Wonders of Wildlife to the top of the list and bringing national recognition to the Ozarks.

  • Year-Round Texas ShareLunker Program Debuts New Website and App

    Year-Round Texas ShareLunker Program Debuts New Website and App

    With the launch of the new year-round participation season Jan. 1, the Toyota ShareLunker Program is debuting a new website and mobile app to facilitate entries and provide anglers with news and updates.

  • A Life Jacket Everytime is a Must for Anglers and Boaters

    A Life Jacket Everytime is a Must for Anglers and Boaters

    The importance of wearing a life jacket while out on Arizona’s waterways was sadly reflected in the boating tragedies of 2017. A majority of the recreational boating fatalities were individuals who drowned and were not wearing a life jacket — the most important piece of safety gear one can wear whether on a boat, personal watercraft or paddlecraft.

  • Everything Runs and Looks Better with Lucas Oil

    Everything Runs and Looks Better with Lucas Oil

    By

    All engines work great when they are new, but keeping them running good and looking great after hard use requires some care and maintenance. Bassmaster Elite Series pro John Murray let us about three products that can make your engines run better and two that will keep them looking clean.

  • Luke Clausen Joins Yo-Zuri and Duel

    Luke Clausen Joins Yo-Zuri and Duel

    Duel Corporation, the parent company of Yo-Zuri America and Hardcore Bass Lures, announced today the addition of Luke Clausen to their pro-staff. Clausen will use the entire lineup of Yo-Zuri and Duel hardbaits as well as their braided and fluorocarbon line as he competes on the 2018 Bassmaster Elite Series and in the upcoming Bassmaster Classic.

  • WWBT 2018 Practice Dates and Off Limits Info

    WWBT 2018 Practice Dates and Off Limits Info

    Wild West Bass Trail Pro Ams, California and Arizona Teams Practice Days and Off Limits Info

  • The 5 Best Swimbait Colors from AA’s and Optimum

    The 5 Best Swimbait Colors from AA’s and Optimum

    Swimbait patterns that stand out above the rest.

  • Giant Lowance Graphs and How I've Rigged Them

    Giant Lowance Graphs and How I've Rigged Them

    Here's how I rigged up my Ranger boat with the new HDS 16 Carbons. Bigger is better and you don't miss a fish with the clarity of these new units! Follow me on tour and everyday, bass fishing, hunting, having fun, and doing my thing!

  • Create Auto-Route and Waypoints and Sync to Lowrance HD

    Create Auto-Route and Waypoints and Sync to Lowrance HD

    Using the Navionics iPad App, you can automatically create routes between two points, create your own waypoints away from your boat, and sync the routes and waypoints with your Lowrance HDS unit. Watch as Jacob Scott, Lowrance Product Expert, walks you through these features.

  • CDFW January 2018 | California Department of Fish and Wildlife Calendar

    CDFW January 2018 | California Department of Fish and Wildlife Calendar

    Guided Wildlife Tours at Gray Lodge Wildlife Area, 3207 Rutherford Road, Gridley (95948), 12:30 p.m. The 90-minute walking tour covers slightly more than a half-mile through this premier birding spot that highlights migratory waterfowl and other wetland wildlife. Tours are cancelled in the event of heavy rain. No reservations are necessary for groups of fewer than 20 people. This land is part of the CDFW Lands Pass Program and its associated fee-for-use requirement. For more information on the Lands Pass Program, please visit www.wildlife.ca.gov/licensing/lands-pass. For more information on the tours, please call (530) 846-7505 or email lori.dieter@wildlife.ca.gov.

  • LIVETARGET: Let the Good Times Roll...and Rattle

    LIVETARGET: Let the Good Times Roll...and Rattle

    Let the good times roll…and rattle! LIVETARGET’s lipless rattlebait primer for hardwater walleye Ontario-on-the-Lake, Ontario  – Recent years have witnessed explosive growth in our understanding of the hardwater walleye. As more anglers tread familiar and exotic walleye waters, our repertoire of productive techniques for everyone’s favorite Perciformes has expanded rapidly. Gone are the days when we were limited to set lines dangling sucker minnows along weedlines, hoping for a random bite or two as the sun tucked behind the trees. The most successful walleye anglers have adopted a power fishing approach, running-and-gunning with big baits and aggressive presentations; a mobile mindset that has been rewarded with more and bigger fish.

  • Comprehensive Delta Fishing Report | Wintery and Windy Dec 23

    Comprehensive Delta Fishing Report | Wintery and Windy Dec 23

    Delta Report…. Bait fishing Stripers Sturgeon continues to be Solid

  • What is the Power-Pole CHARGE and VISION

    What is the Power-Pole CHARGE and VISION

    By

    At the 2017 ICAST show, Power-Pole unveiled two new products that generated a high level of interest from boaters: the CHARGE and VISION. The company has long been known as the leader in shallow water anchoring and they have now added two innovative products; one that keeps anglers on the water longer and another that creates a seamless marine electronics experience. Now that the products are nearly ready to purchase, here is what you need to know about the CHARGE and VISION.

  • Proposal for Franks and Little Franks

    Proposal for Franks and Little Franks

    Wow if your a user of Frank's Tract or Little Franks Here is a preliminary study you want to be aware of. We all know that water flow is the key for all species. CDFW is currently showing this as a PROPOSAL...