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  • Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Lowrance®, a world-leader in fishing electronics since 1957, mounted another commanding performance this weekend as Lowrance professional angler Wesley Strader won his first-ever Bassmaster Elite event, and the $100,000 prize. The tournament was held May 4-7 on Kentucky Lake in Paris, Tennessee.

  • 5 of the Best Berkley Hardbaits

    5 of the Best Berkley Hardbaits

    Berkley has made a name for themselves with line, plastics and recently their new series of hardbaits. They cover a wide range of techniques and all have great colors available. Here are five that deserve a closer look.

  • 5 Berkley Plastics Josh Betrand Has in His Boat Right Now

    5 Berkley Plastics Josh Betrand Has in His Boat Right Now

    Fishermen are always looking to see what each other has tied on or in the compartments of their boat. Bassmaster Elite Series Josh Bertrand gave us a look at 5 plastic baits that he has in his right now.

  • Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley continues its support and partnership with the Association of Collegiate Anglers (ACA) and the Cabela’s Collegiate Bass Fishing Series as an official sponsor for the 2018 fishing season. As a Series partner, Berkley will enjoy a wide range of promotions with collegiate anglers throughout the nation at each of the Cabela’s Collegiate Bass Fishing Series events including being the presenting sponsor for the Cabela’s Collegiate Big Bass Bash.

  • ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed.

  • New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    The new thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes at the 2018 Big Rock East AND West Shows, taking place in Raleigh, North Carolina and Las Vegas, Nevada, respectively, receiving Best New Product in the Fishing Line Category. FireLine Ultra 8 is the toughest FireLine on the market and will help anglers of all levels build the confidence to cast into structure and brush where the bigger fish like to hide.

  • Duel Hardcore Lipless and Two Berkley Powerbait Max Scent Plastics Put Day 3 Bass in the Boat for Bobby Lane Bassmaster Open Win

    Duel Hardcore Lipless and Two Berkley Powerbait Max Scent Plastics Put Day 3 Bass in the Boat for Bobby Lane Bassmaster Open Win

    Bobby Lane of Lakeland, Fla., won the 2018 Bass Pro Shops Bassmaster Eastern Open No. 1 held on Kissimmee Chain of Lakes out of Kissimmee, Fla., with a three-day total of 60 pounds.

  • Bobby Lane Holds 12-Pound Lead at Kissimmee Bassmaster Opens with help of a Berkley Powerbait Max Scent stickworm called The General

    Bobby Lane Holds 12-Pound Lead at Kissimmee Bassmaster Opens with help of a Berkley Powerbait Max Scent stickworm called The General

    Bobby Lane of Lakeland, Fla., maintains the lead on the second day of the Bass Pro Shops Bassmaster Eastern Open No. 1 held on Kissimmee Chain of Lakes out of Kissimmee, Fla., with a two-day total of 42 pounds.

  • The 4 Best Soft Swimbaits from Berkley

    The 4 Best Soft Swimbaits from Berkley

    Rigging versatilty, action, sizes, design... each of these 4 swimbaits have features that put them at the top of the 4 best soft swimbaits list from Berkley

  • Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Berkley and Abu Garcia, two of Pure Fishing’s global family of quality fishing tackle brands, have signed on as premier sponsors of the Bassmaster Classic and other bass fishing series and events, B.A.S.S. announced today.

  • Rigging How-To | Lunch Worm and King Tail Rigging with Skeet Reese

    Rigging How-To | Lunch Worm and King Tail Rigging with Skeet Reese

    The PowerBait® MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

  • Westernbass Magazine, Winter 2018

    Westernbass Magazine, Winter 2018

    Hi Anglers, Can you believe another fishing season is behind us? It goes so fast! As usual, the winter hiatus means the boat and sports shows are upon us. WesternBass will once again be at the International Sportsmens Expo (ISE) hosting the casting tank and all the bassin’ seminars. Be sure and stop by and say hi! During this off-season, we were able to create some enhancements to the WesternBass.com digital mag. We hope you enjoy the new look and feel. We would like to ask that when you are thinking of your tackle, gear and boat purchases that you remember our sponsors. They are the reason that the WesternBass site and magazine is available to all viewers for FREE and speaking of site sponsors, we want to welcome two new ones – Trapper Tackle and Boulder Boats. We also want to introduce a new feature by one of our long-term sponsors, Dr. Trolling Motor. They will now be helping to answer your trolling motor questions within the forums; so, if you have one, please feel free to post it. In closing, I want send my condolences to Cooch’s family. Since I’ve been a part of WesternBass, Cooch was right there to answer questions and offer advice. I was fortunate enough to spend time on the water with him and have been proud to utilize the site to host the C.O. Pro / Teen information as Cooch needed. I am sure he is stilling tossin’ a jig in the big pond in the sky. He will be greatly missed. I wish you and your family a Merry Christmas and Happy New Year... Wayne

  • NEW Berkley® Juke

    NEW Berkley® Juke

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • 5 Best Berkley Dropshot Baits

    5 Best Berkley Dropshot Baits

    From creatures to worms, here are the 5 best Berkley baits to power your dropshot for targeting bass.

  • Berkley® Snap Jigs

    Berkley® Snap Jigs

    The Berkley Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over structure and for suspended fish in open water and ice, or cast and retrieve for side to side and backward and forward dynamic darting action.

  • First Look: 2018 Berkley Digital Cataglog

    First Look: 2018 Berkley Digital Cataglog

    Click for 2018 Berkley Product Catalog Preview

  • Westernbass Magazine, Fall 2017

    Westernbass Magazine, Fall 2017

    Fall is once again upon us and that marks the last season and issue of WesternBass Magazine for the year. As the year is quickly coming to a close, many of us find ourselves looking at year-end invitationals, our Tournament of Champions (TOC) or the last of big event of our season. Through September, we will watch as the Wild West Bass Trail (WWBT) Lucas Oil Championship and the WON Bass U.S. Open both launch on Lake Mead. To help our readers ready for their bass search on this desert lake, we checked for some tips from the 2009 U.S. Open champ Gary Dobyns. For some fall info for anglers fishing the River2Sea Open, Best Bass Tournaments (BBT) Tournament of Champions (TOC) or the final stop of the FLW Costa Series Western Division on Clear Lake, we went to the unprecedented winner of back-to-back WON Bass California Opens (2016, 2017) as well as the reigning WWBT Pro/AM champ Wayne Breazeale for a few words of advice. There are several California Delta events, that we are also looking forward to – the Don Lee Memorial Tournament on the California Delta, offering 50 percent of the entry to the Don Lee College Scholarship Fund for Youth and The BassFest, a two-day bass fishing event like no other with one day of vendors and pro tips and a second day of tournament competition. Looking back at the summer, WesternBass wants to congratulate several of the western anglers for their accomplishments away from home – out for his rookie season on the FLW Tour, Aaron Britt (Yuba City, Calif.) qualified for the Forrest Wood Cup and fished his way to a top-10 in the event, Gary Haraguchi (Redding, Calif.) not only earned the FLW Tour co-angler Angler of the Year (AOY) title for 2017, he then traveled across the country to 1000 Islands in July and claimed another victory, putting himself in the lead for the FLW Northern Division Co AOY by 25 points, Chico State teammates Tyler Firebaugh and Chad Sweitzer for their 3rd place finish in the B.A.S.S. College Championship on the Mississippi River, Mark Daniels Jr. (formerly of the California Delta) with a 4th place finish as in the Rookie of the Year (ROY) standings on the Bassmaster Elite Series and the always consistent Cody Meyer (Grass Valley, Calif.) for his 6th place in the FLW AOY standings for the year. Whether it is a year-end championship, personal best or simply more time on the water, there is still time to accomplish your fishing goal for the season; so, get out there on the water and give a try! Whether it is a year-end championship, personal best or simply more time on the water, there is still time to accomplishyour fishing goal for the season; so, get out there on the water and give a try! See you there....

  • The NEW Berkley® Juke | Its Coming

    The NEW Berkley® Juke | Its Coming

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without

  • Best in Class Awarded to Berkley with FireLine Ultra 8

    Best in Class Awarded to Berkley with FireLine Ultra 8

    The new thermally fused BERKLEY® FireLine® Ultra 8 hooked a top award at the 2017 ICAST New Product Showcase "Best in Show" awards in Orlando, Florida, receiving Best in Category for New Fishing Line Products. The toughest FireLine on the market, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide.

  • Berkley® introduces PowerBait® MaxScent Flatnose Minnow

    Berkley® introduces PowerBait® MaxScent Flatnose Minnow

    Berkley® introduces PowerBait® MaxScent Flatnose Minnow. Building on the company's 80-year history of research, development and innovation, the new baits are their most effective PowerBait yet. The latest innovation in Berkley's bait category releases a super-charged scent field that attracts fish in a way never before seen.