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  • LOWRANCE® OFFER NEW 16 INCH SCREEN — HDS CARBON™ 16

    LOWRANCE® OFFER NEW 16 INCH SCREEN — HDS CARBON™ 16

    Lowrance, a world-leading brand in fishing electronics since 1957 and longest running sponsor of Bass Anglers Sportsman Society (B.A.S.S.), today at the 2017 GEICO® Bassmaster Classic, announced the production of the HDS CarbonTM 16, a new high-performance fishfinder/chartplotter with a 16-inch screen – the largest ever produced by Lowrance.

  • Navionics Webinar | Swimbaits for Big Smallmouth

    Navionics Webinar | Swimbaits for Big Smallmouth

    Navionics Webinar | Swimbaits for Big Smallmouth with Tyler Brinks

  • Navionics Webinar | Swimbaits for Big Smallmouth with Tyler Brinks

    Navionics Webinar | Swimbaits for Big Smallmouth with Tyler Brinks

    Swimbaits for Big Smallmouth with Tyler Brinks

  • Terminator Frog Helps DeFoe at Big O B.A.S.S. Elite

    Terminator Frog Helps DeFoe at Big O B.A.S.S. Elite

    A small Terminator® frog helped Ott DeFoe to another big finish Sunday in Bassmaster Elite Series action. Placing a close runner-up on Florida's famed big-bass factory, Lake Okeechobee, the Rapala® pro threw a New, not yet released Terminator Walking Frog, Jr. to score his second top-10 finish in as many Elite Series tournaments this season.

  • Pumping and dragging the deps Balisong Longbill 130 SF

    Pumping and dragging the deps Balisong Longbill 130 SF

    With the Balisong Minnow Longbill 130 SF, deps owner and chief lure designer Kazu Okumura desired to create a new concept lure for big bass – a big profile,natural minnow body combined with an oversized bill like you find on a deep-diving crankbait.

  • Rigging the Yamamoto Big Ika Soft Bait

    Rigging the Yamamoto Big Ika Soft Bait

    Rigging the Yamamoto Big Ika Soft Bait

  • Robinson Grabs Day 1 Lead As Big Names Sack Big Bass At Southern Open On Florida's Harris Chain

    Robinson Grabs Day 1 Lead As Big Names Sack Big Bass At Southern Open On Florida's Harris Chain

    Marty Robinson of Lyman, S.C., took the lead on Day 1 of the Bass Pro Shops Bassmaster Southern Open #1 held on the Harris Chain of Lakes in Leesburg, Fla. Robinson brought 23 pounds, 11 ounces to the scales at Thursday's weigh-in.

  • Bass Fishing Seminar | Rick Clunn | 5 Fish Mentality | Bass-A-Thon

    Bass Fishing Seminar | Rick Clunn | 5 Fish Mentality | Bass-A-Thon

    Rick Clunn talks Dee Thomas, Flippin' and the Five Fish Mentality

  • Flipping Grass Mats for Big Bass - Secret How To Tips from Scott Martin

    Flipping Grass Mats for Big Bass - Secret How To Tips from Scott Martin

    Flipping Grass Mats can produce some Giant Bass! These How to Flip Grass Mats Tips will help you know when and how to get those extra bites. The new P-Line Teflon coated X-Braid was used along with the Okuma 7.11XH Mat Daddy Flipping Stick and Bruiser Baits Intruder to jack these bass out of the thick Okeechobee mats

  • Bob's Machine Shop Gives Anglers the Big D

    Bob's Machine Shop Gives Anglers the Big D

    There is a new essential piece of equipment for 2017: The Big D Trolling motor handle. It’s the latest boating innovation from Bob’s Machine Shop, developed in conjunction with their large, growing prostaff, that’s making it easier for anglers to get a grip on their trolling motor.

  • Prime Bluefin Tuna Brings $632,000

    Prime Bluefin Tuna Brings $632,000

    The 74.2 million yen winning bid for the prized but imperiled species was the second highest ever after a record 155.4 million yen bid in 2013 at the annual New Year auction at the famed Tsukiji market.

  • Tackle How-To: Big Bass Attacks | Willowleaf Spinnerbait TIps with Scott Martin

    Tackle How-To: Big Bass Attacks | Willowleaf Spinnerbait TIps with Scott Martin

    Bass Attacks Spinnerbait! - Fishing willow leaf bladed spinnerbaits on Okeechobee is a great way to catch some nice bass. This video I explain in-depth How To fish them properly in the grass. I will discuss the proper rod, reel, line and kind of spinnerbaits to use when fishing in heavy grass cover.

  • Tackle How-To | Fishing a Jerk Minnow #MTB

    Tackle How-To | Fishing a Jerk Minnow #MTB

    This bait is awesome and incredibly versatile. The soft plastic jerkbait is almost like a senko, in that you can rig it on a jighead, a light hook, or totally weightless. Fish it weightless over grass, chase suspended fish, or even on a weighted jig head to fish the bottom. Just make sure however you fish it, you give it tons of twitches to imitate that fluttering, dying shad action that bass can't resist. Especially in the fall, this thing slays the bass.

  • Aqua-Vu Delivers Game-Winning Technology in Temperature and Depth Seeking Camera

    Aqua-Vu Delivers Game-Winning Technology in Temperature and Depth Seeking Camera

    Still so much we don’t know about what’s really happening beneath the surface.

  • Aqua-Vu Credited for Big Bass Wins

    Aqua-Vu Credited for Big Bass Wins

    Anglers say underwater scouting keyed victory at Canadian Bass Open Crosslake, MN – Anyone who's fished North America's big bass lakes in recent seasons has seen the signs: Clearing waters. Schools of trophy smallmouths shifting deeper and deeper. Tournament game plans evolving to spot-lock, sweet-spot fests—anglers mining small, specific sections of underwater real estate.

  • 11th Annual Berkley Big Bass Challenge with over $150,000 in cash and prizes up for grabs

    11th Annual Berkley Big Bass Challenge with over $150,000 in cash and prizes up for grabs

    COLUMBIA, S.C. - The 11th annual Amateur Berkley Big Bass Challenge hosted by BassChamps will take place on Lake Fork, Texas and will continue the precedent started last year with bigger and deeper payouts totaling over $4,000 in cash and prizes awarded each hour!

  • HookNup Big Fish Challenge with the GoFree Hooked App

    HookNup Big Fish Challenge with the GoFree Hooked App

    WIN a Lowrance sonar/GPS unit, Phenix Rods & Accessories and Cinnetic reels in the Hook N Up Big Fish Challenge! ... Download our GoFree Hooked app to enter your fish catches. This video will teach you how to download the app and enroll in the tournament. Register for your chance to WIN here: http://ow.ly/8CtF302M5Vn

  • Reins Punch Shot Flipping BIG BASS

    Reins Punch Shot Flipping BIG BASS

    Reins Punch Shot is an awesome tool for flipping and pitching heavy cover. Right after it's release at ICAST I took it out and put a beating on some Florida bruisers!

  • Tackle How-To: Flipping BIG BASS with a Reins Punch Shot

    Tackle How-To: Flipping BIG BASS with a Reins Punch Shot

    Reins Punch Shot is an awesome tool for flipping and pitching heavy cover. Right after it's release at ICAST I took it out and put a beating on some Florida bruisers!