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  • 'Bro Road Show' tour kicks off in November "to bring you the best of ice"

    'Bro Road Show' tour kicks off in November "to bring you the best of ice"

    Beginning in early-November, legendary ice fishing pro Brian "Bro" Brosdahl's Bro Road Show will be making regular stops around the Upper Midwest. The ever-affable Bro has toured the Ice Belt for the past sixteen winters visiting retail locations in multiple states, from Scheels to Mill's Farm Fleet to Cabela's, Bass Pro Shops and numerous independents in between.

  • ICE MAN COMMETH...TO YOUR TOWN

    ICE MAN COMMETH...TO YOUR TOWN

    Plano, IL – How is it possible for one man to command so much attention? Well, if you think of the dominant ice fishing pacesetter as a frost-bearded Johnny Appleseed, you might make some sense of it. Ol’ Johnny walked the Earth sowing the seeds of succulent fruits. Brian “Bro” Brosdahl stomps the Ice Belt spreading seeds of hardwater intel that sprout fish in 8-inch holes.