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  • Toby Keith Acquires Lure Company

    Toby Keith Acquires Lure Company

    Arguably the most prolific self-directed creative force in country's modern era, Toby Keith has amassed 42 top 10 hits, 32 No. 1s, 40 million albums sold

  • Crock-O-Gator Bait Company

    Crock-O-Gator Bait Company

    MidwayUSA Brings on Crock-O-Gator Bait Company MidwayUSA is pleased to announce the addition of Missouri based, Crock-O-Gator Bait Company to its ever-growing list of fishing suppliers.

  • 70th Anniversary of Al’s Goldfish Lure Company

    70th Anniversary of Al’s Goldfish Lure Company

    For Al’s Goldfish Lure Company, 2022 is a very special year, a significant milestone in its corporate evolution.

  • Fishing company acquires startup

    Fishing company acquires startup

    Fresh after raising nearly $40 million in financing, fishing company Catch Co. makes purchase

  • Trending tackle company fosters critical fishery research

    Trending tackle company fosters critical fishery research

    Without question, this valuable graduate research will add greatly to our knowledge of the fisheries ecology

  • Fishing Company Receives U.S. Trademark Protection

    Fishing Company Receives U.S. Trademark Protection

    Most fans of SteelShad Fishing Company’s highly acclaimed lure, The Original SteelShad™, realize this aggressively reverberating lure just drives fish crazy. What they may not know, however, is that infuriating action is derived from a shape that is functional, exclusive and perfected.

  • Zoom Bait Company announced new Hollow Body Frog

    Zoom Bait Company announced new Hollow Body Frog

    Zoom Bait Company has announced the release of the new Hollow Body Frog, a soft-bodied topwater morsel that “walks the dog” easily and promises an unusually high hookup percentage.

  • 8 New Crankbaits from The Googan Squad and The Catch Company

    8 New Crankbaits from The Googan Squad and The Catch Company

    The Googan Squad, in collaboration with Catch Co., are proud to announce the release of the newest series of Googan Squad Crankbaits. The team at Catch Co. worked closely with the members of the Googan Squad over the last year to build a line of crankbaits with unique and innovative features, as well as high-quality components to ensure each bait in the line up will exceed anglers expectations.

  • Fishing glove authority company’s successful start

    Fishing glove authority company’s successful start

    That innate, impossible-to-quantify impulse leading people toward a positive outcome. The world’s great anglers all share it in common: a gift for listening to that little inner voice that leads you to schools of biting fish.

  • Fly Fishing Film Tour acquired by Warren Miller Entertainment

    Fly Fishing Film Tour acquired by Warren Miller Entertainment

    A former drug cartel member finds his road to recovery through fly-fishing off the coast of Honduras. A fishing group hopes for success on their hunt to tame the elusive African Tiger fish. And a daughter lives vicariously through her mother's tales of fishing Greenland's fertile banks.

  • Company Veterans to Drive Global Growth at Rapala

    Company Veterans to Drive Global Growth at Rapala

    Longtime Employees at the World's Leading Fishing Tackle Manufacturer Will Build Upon Successful International Marketing Strategies

  • Mustad Controlling Interest Sold to Investment Company

    Mustad Controlling Interest Sold to Investment Company

    The Ard Group has sold the controlling interest in Norwegian hook giant, O.Mustad & Søn AS, to investment company, Verdane Capital IX.

  • ZOOM Bait Company adds Brandon Palaniuk to Pro Staff

    ZOOM Bait Company adds Brandon Palaniuk to Pro Staff

    Brandon Palaniuk Joins ZOOM Bait Company Pro Staff - photo courtesy BMP Fishing Hayden, Id - Brandon Palaniuk, the 29-year-old Bassmaster Elite Series professional angler from Hayden, Id has joined the ZOOM Bait Company Pro Staff.

  • Keweenaw Tackle company follows Mother Nature’s cue; adds the potency of purple

    Keweenaw Tackle company follows Mother Nature’s cue; adds the potency of purple

    Traverse City, MI  – Fish come in all colors, whether predator or prey. But no matter the shade of their skin, there’s a common hue that always shines through; whether they live in freshwater or salt. It’s a pigment radiating off their every inch. Top, side and belly; fins, snout and tail.